62 results found
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Branding: Companies, Products, and Consumers
Brands make a statement. Brand recognition helps to sell products and ideas. Are you launching a product with an overarching parent brand? Are you a start-up breaking into a market, looking to build a brand presence? Your Logo is a memory to the consumer, they will relate that to a feeling or experience. What do you want to stamp in their mind? What feeling do your want to evoke? Do you know your product but not your brand identity? Come to this branding session to learn more about defining, visioning and creating a brand that has legs, and will hit…
142 votes -
Let's Reverse Diabetes!
In this session we'll build a product designed to reverse Type 2 diabetes using Lean Start Up methodologies.
Learn by doing. Bring your skills from business, marketing, design and engineering to solve this major problem in a short session.
No medical domain expertise is required!
We'll provide the background information you need to address this problem in collaborative teams & have fun at the same time. See below.
Preparation/Homework: If you read the following. You'll be prepared for a productive session.
Terms to Learn about (Google them)
Type 2 Diabetes
Hemoglobin A1c
Metformin
InsulinBackground Paper:
http://www.nejm.org/doi/full/10.1056/NEJMoa012512Our Competition: http://tde.sagepub.com/content/early/2014/04/10/0145721714531339.abstract
…
131 votes -
The Story of HubSpot Product Launches
Every product has a story. HubSpot's story starts with founders Dharmesh Shah and Brian Halligan taking on a new kind of marketing initiative and turning it into tangible software for marketers. But that's not where HubSpot's story ends - and it continues every day through the new features and functionality we launch that affects our 10,000 paying customers, countless prospects, and a fleet of sales folks ready to sell, sell, sell. How do we handle it all? We've developed our own guide to successful product launches that we practice every day.
Come join product marketers Jeff Russo and Maggie Hibma…
113 votes -
The Dirty Dozen Roadmap Roadblocks
You’re about to show the product roadmap you’ve slaved over to your executives, your key customers or your sales team. What could possibly go wrong?
In the sequel to the most popular session at PCamp Boston 2013, Bruce McCarthy, Chief Product Person at UpUp Labs, Vice President and Chief Evangelist for the BPMA, and popular speaker, will explore the myriad mistakes product people make when developing product roadmaps.
He’ll explore what happens when you:
- Focus on features
- Try too hard to please
- Don't get buy-in
- Prioritize on gut
- Fail to tell a story
And he'll tell you what you can…
77 votes -
Boost Adoption and Engagement with Unsexy Content
You already have a marketing strategy that includes creating fresh, relevant content to increase awareness and adoption of your product. But there’s an often overlooked tool you can use to invigorate your existing user base and potentially turn them into evangelists.
Educational content isn’t exciting. BUT if it’s available when your users need it most, and it’s clear and truly helpful, then you’ll convert them from a passive consumers to vocal advocates of your product. The secret is knowing where, when and with which medium (on your website, via email, in-app alerts, blog posts, tweets, etc.) to deliver messages your…
73 votes -
Product Management Metrics: Think, Decide and Act
Managing your product requires the ability to make business investment decisions, but what measures are needed? This presentation will provide an overview market focused measures to quickly identify operational metrics, product performance metrics and marketing execution improvements to achieve product and business goals.
72 votes -
Three Myths that Can Harm Your Product and Career (and What to Do About Them)
We often make assumptions about how to perform the role of product marketing or product management. Often, these assumptions are not based on facts or reality. In this session we will bust these common myths that can destroy products and careers.
Some of the topics we will discuss are:
• The true purpose of your value proposition (it is not what you think)
• The brain science behind why we struggle to sell value
• New research to help you can increase the effectiveness of your sales team
• Why the curse of knowledge is so deadly to your products…64 votes -
Litle & Co.’s Secrets to Increasing Corporate Valuation By Selling Value-Added Services
In 2007, Litle & Co. was already a market leader in eCommerce credit card transaction processing. Looking ahead Litle management recognized that their core business was becoming commoditized and price levels would be compressed.
To ensure continued growth, they began a process of shifting their focus from core payment processing to selling value-added services. While value selling may be the holy grail for technology companies, Litle realized it was easier said than done; change can be scary and internal roadblocks needed to be overcome.
In this session, you will hear about Litle’s successful transition to selling and delivering differentiated value,…
60 votes -
'Congratulations! You have too many products' – How to make it succeed
Here are some of the subjects we will cover:
- How to move beyond a “one-product” company
- Sharing infrastructure between products
- Selling multiple products
- Optimizing the portfolio
- Structuring R&D
- Licensing best practices
- Subject Matter Experts (SME) vs. Cross functional teamsJoin Oded Valin, Director of Product Management at CyberArk to learn what worked, what didn’t work and what was learned in growing the company from a small startup with one product to 350 Employees Company with an impressive product portfolio.
53 votes -
"What's My Job?" - Clarifying Your Role to Make a Difference
I’m Steven Haines, author of The Product Manager’s Desk Reference and The Product Manager’s Survival Guide. One of the insights that have become clear to me, though posts on Linkedin and from other research I carry out, is that there’s still a fair amount of confusion about the role of the product manager. To address this, I’m going to conduct an inter-active mini-workshop that will lay out the foundational building blocks that will clarify the role of the product manager and help you better understand the possibilities so that you can harness your future! By the way, I’ll also conduct…
50 votes -
How to succeed as a first time Product Manager
I have done several things that worked well as a first time product manager. And done several things that failed spectacularly.
This is a set of reflections on those things, and my advice for people starting their Product Management Careers.
48 votes -
Videos to Drive Marketing Strategy - The MathWorks Way
We will discuss how MathWorks Product Marketing Managers create and use internal videos to:
* Communicate strategy across multiple teams
* Get buy-in on positioning
* Improvise workflows
* Highlight usability issues
* Visualize the product feature
* Get an early start on marketing materials
* Create great products and messaging!Rather than waiting for your development team to deliver a fully functioning feature for you to promote. We encourage getting your hands dirty early and showing a vision of how customers will learn about and experience your feature or product.
41 votes -
Transitioning into Product Management
In this interactive session Sarela Bliman-Cohen and Bruce McCarthy will lead a discussion on transitioning from a technology (or other) role into product management. They will share their experience and address topics such as how to work effectively cross functionally, the importance of customer engagements and the various responsibilities of this role. Participants will have the opportunity to ask questions, share their experience and understand the key attributes of a product manager.
38 votes -
Is Agile Breaking Product Management?
The success of agile development methods has had a detrimental effect on product management. The role used to be clear but what is today’s profile for product management success? Agile methods are great but the intense focus on product development has ignored the business and marketing roles of product management. Product management activities extend beyond development to shepherding the product through the entire process from idea to creation to delivery to customers.
Learn about the four roles of product management and how they can super-charge your team.
38 votes -
PLAY to win the product development race. SERIOUSLY.
Ever wonder why the product development cycle is so long?
Lego® Serious Play® is an innovative, collaborative communication tool that uses visual models – in the form of Lego® brick constructions – to create a universal language that allows people from vastly different backgrounds to immediately understand each other.
Imagine a meeting where users, the product development team and the marketing team sit around the same table, designing together. You can prototype, get feedback and develop a marketing strategy the very same day.
Experience how Lego® Serious Play® can dramatically shorten your critical path and time to market.
34 votes -
Requirements, Stories, and Agile — Oh My!
Traditional requirements deliverables like MRDs (Market Requirements Documents) and PRDs (Product Requirements Documents) have no place in Agile… right? Or do they? Many teams throw out most “traditional” product management techniques when implementing agile, often to run into problems when it comes to planning, roadmapping, and aligning with other functions like marketing. So are MRDs and PRDs the answer? Or is there another way to have some structure while at the same time getting the benefits of agile? This session will talk about what is different about requirements within an agile environment — what product managers need to stop doing,…
34 votes -
Dev backlog vs Product backlog vs Roadmap
A never ending discussion on what's important and what are we developing vs what's my roadmap brings every stakeholder in organization on a discussion table. The debate can only become meaningful if a Product manager brings an effective conclusion.
Learn what belong where and what can make way for deliverable product.
33 votes -
Increasing the importance of Product Management/Product Marketing in your company
What can you do starting Monday May 5 to positively impact your role and your company?
Steve Johnson and Saeed Khan will lead an interactive session with the audience to identify specific actionable items that you can use to raise the visibility, value and importance of Product Management/Product Marketing in your company.
Let's face it; in many companies Product Management/Product Marketing are not living up to their true potential. There are many reasons for this including company culture, staffing levels, job descriptions, empowerment etc.
But the good news is that you can change that for the better. Empower yourself by…
32 votes -
The Design Sprint: Jumpstart Ideas
You’ve heard of MVP (minimum viable product), but how do you know if an idea is worth that time? At Constant Contact, we work on validating ideas with potential users first - the MVC (minimum viable concept) - which we test through design sprints.
Design sprints enable us to explore the fundamentals of customer needs (physical and emotional) to determine best possible versions of ideas. Then, we build quick and dirty prototypes and put them in the hands of users. By the end of a design sprint we’ve learned A LOT and have created a clear direction for where to take…
32 votes -
Sorting Out Product Management and User Experience
In recent years there has been recognition of the importance of user experience in the product development process. Often, job descriptions for user experience roles include elements that are very similar to those for product managers – understand customer needs, conduct research activities, define requirements – and this can lead to confusion and conflict between product management and user experience. In this session, we will discuss how product management and user experience differ and how they need to collaborate effectively throughout the innovation and product development process.
Submitted by: Jeff Lash. Jeff is a Research Director at SiriusDecisions, where he…
30 votes
