62 results found
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QA and Product Manager- Expectations Vs Reality
lets talk about what we have always spoken in our own respective conference rooms but not across, what Product Managers expect from QA and how a QA can do a lot beyond testing the Product.
In both the departments there are lot of expectations and lot of wishes along with lots of Ifs and Buts. In this session we will try to get atleast few answers to some of the unsaid expectations and seen realities.3 votes -
Let Your Customer Do the Talking: Case Study Tactics & Strategies
Nothing helps a potential customer get over the hump than hearing about how their peers are already using your products and solutions.
In this session we will cover the fundamentals of quickly creating case studies that explain your product's value proposition and legitimize your solutions efficacy in a given market.
Topics will include:
Goal-setting & Groundwork
Finding Good Subject Matter
Ingredients of an Effective Case Study
Interview Guide Development
How to Leverage a Good Case Study in the Content Marketing Driven World3 votes