62 results found
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Sorting Out Product Management and User Experience
In recent years there has been recognition of the importance of user experience in the product development process. Often, job descriptions for user experience roles include elements that are very similar to those for product managers – understand customer needs, conduct research activities, define requirements – and this can lead to confusion and conflict between product management and user experience. In this session, we will discuss how product management and user experience differ and how they need to collaborate effectively throughout the innovation and product development process.
Submitted by: Jeff Lash. Jeff is a Research Director at SiriusDecisions, where he…
30 votes -
Improving SaaS "Stickiness" with Data
The ideal SaaS product is sticky--it keeps users coming back to ensure low churn and high recurring revenue for your company. Your data contains a lot of information that will help you see what features are contributing to stickiness and which seem to be triggering churn. This panel of UX-focused product leaders will look at what your data is telling you about customer churn and loyalty, and what you can do about it. Bring your questions to this interactive session!
29 votes -
The Art and Science of Pricing: Simple tools to align price with value
You have the offering and you know which markets to target, but do you really know how much to charge?
Learn how to set prices with confidence.
- Overview of value based pricing principles
- How to align price with the value that your offerings deliver
- How to structure product offerings to capture that value
- How to use simple tools to set prices with greater confidence
29 votes -
Agile Product Ownership: Passions, Puzzles, Prouds & Sorries
Go deep on the topic of being an Agile product owner in this engaging, informative session. In a Lean Coffee™ - a lightly structured yet agenda-less session – everyone participates. The group selects the topics, discusses their experiences, and learns from each other. Bring your brain, energy, curiosity, passions, puzzles, “prouds” and “sorries”. You don’t need to be an expert or have in-depth experience in Agile product ownership to add and obtain value.
Ellen Gottesdiener facilitates the Lean Coffee™, as she did at the Product Management Festival in Zurich this past September. (The session was considered a highlight of the…
23 votes -
Power Cues for Geeks: how to lead groups, persuade others, and maximize your personal impact
What if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical – but it’s largely true. Most of our communication is unconscious and we’re constantly transmitting and receiving signals of which we’re unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do next – and we only become conscious of the decisions after we start acting on them.
Many may find that disturbing. But the implications for leadership are profound.
In this provocative yet practical talk, renowned leadership speaking coach and communication…
21 votes -
Make Your Team Smarter.
Research on collective intelligence – the “C factor” - demonstrates that teams work smarter when team members take turns and are sensitive to non-verbal cues. Most teams have a couple of dominant members. The rest of the team listens, head-nods, texts or zones out completely. You can break this unproductive dynamic by using a process tool that requires one-hundred percent participation and engagement.
Lego® Serious Play® is a formalized and play-based process tool that has been proven and tested for over 10 years. The methodology is based on the beliefs that everyone can contribute to the discussion, the decisions and…
21 votes -
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing
Let's face it: Most marketing campaigns are pretty lousy. We can fix this -- by breaking a few simple rules.
In a fast-paced, interactive workshop, we’ll map how to grab distracted buyers – and get them wanting more. You’ll leave with real-world tips to
• Boost email click-throughs – (how does s a 600% gain sound?) as much as 600%
• Grow your pipeline 100% with a campaign prospects can’t ignore
• How to play this up for free PRThis interactive, practical presentation is hosted by Amy Bermar, who has been launching companies, and products, for a few decades…
20 votes -
Risc vs. Uncertainty or Product Management as Intrapreneuring
Product Management is what we make of it, as executives or practitioners of this craft. Changing the perspective from mostly a timelined list of features (aka glorified project management) to a strategic endeavor is incumbent on the product manager. This session is an opportunity to inform your activity with a set of recently conceptualized entrepreneurial principles.
18 votes -
Define your product's business model and plan to test the highest risk on Monday
Why would I want to attend?
Because being able to effectively communicate your business model to anyone that asks is important to you.
What will we be doing?
In this interactive session, you'll create your own product's Business Model on a Lean Canvas, an adaptation by Ash Maurya of Alex Osterwalder's Business Model Canvas. You'll learn the pertinent parts of that canvas to uncover the parts of your product's plan that are currently untested.
What will I come away with?
An ability to create a business model for any product on 1 page in the future in less than 1…
18 votes -
The Enterprise Guide to Growth Hacking
We're told to "get out of the building" and experiment in the market. But how do you actually do that, especially at a more mature organization? In this talk, given by the program directors of Boston's Lean Startup Challenge, we will provide you with the structure you need to run a growth hacking initiative out of your marketing organization. We draw upon a number of real practical case studies, and incorporate concepts from Customer Development and Lean Startup to give you the basic guide for finding customers, developing advocates, and establishing patterns of growth in your audience. This is a…
16 votes -
Own the Experience: Designing into Production
The production of a design is the most critical. Learn simple but effective tricks for designing delightful experiences during engineering.
You’ll learn:
• Habits designers should stop + start
• How understanding technical constraints enables a great experience
• Why and how to get involved during engineering
• Understand how the design can influence the back-end engineering and ways to be proactive
• Simple tools engineers use and you should to
• A designer should have their hands in all aspects to create the best possible experienceUsing these tips, we'll walk-thru a real-world example of enterprise software handling over…
16 votes -
Digital Product Marketing 202: Crowdsourcing Actionable Ideas For Building Awareness At Scale
In this session, I would like to go over the various channels of communication available for product marketing and explore which are the most effective for a marketing mix based on growth and sustainability. Rather than a typical snoozefest presentation, the group will be integral to the success of this session as we crowdsource, explore and debate which areas (SEO, PPC, PR, content, conversion marketing, a/b testing ect.) are needed for successful launches.
- @MrRyanConnors
15 votes -
Workshop: 3 Lean Six Sigma Techniques To Help You Focus On What's Really Important For Any Product or Process
Narrowing your focus is extremely important when it comes to figuring out the most important aspects of your product or process of interest.
After all, everything cannot be of equal importance.
So how do you go about figuring out what's more (or most) important?Using 3 Lean Six Sigma Techniques in conjunction - traditionally used in manufacturing environments, you can arrive at this conclusion very easily.
These are:
a) The IPO Diagram
b) The Process Flow Diagram
c) The Fishbone DiagramUsing these techniques, you can then perform analyses like figuring out what your MVP could be for example (see…
15 votes -
From Chaos to Process - How to impose order on an organization
So, you're the first product manager for your company. Or perhaps the old product manager left the team in shambles. Or perhaps you are working for a manager who doesn't have a defined process.
In any event - you have to put some boundaries around what Product Management is, how you do what you do, and how you help your organization make appropriate investments, business decisions, and build great products. This interactive session will talk about the types of product management processes, when they are appropriate, and how to sell them in to your organization, and gain consensus around how…
14 votes -
Tools for decision making
We've all made rational decisions and forecasts based on individually analyzing the best available data. But there are many other aspects of decision making. This session will examine some of those. When can groups of non-expert individuals beat some of the best experts? What are some of the common biases that cause ordinary people to make decisions differently from those that they "should" make. Can you take advantage of the ways other makes decisions or is this unwarranted manipulation?
13 votes -
Make it Real: Designing With Data
While the software design industry is going gaga over tools like framerjs, Quartz Composer, and Indigo Studio, none of these tools address a critical issue plaguing much of the industry: designing with real data.
When designing experiences that require users to make actionable decisions, it is virtually impossible to evaluate the success or failure of a design without real data present in the comp or prototype. While these tools claim to bring your designs to life by allowing you to add touch gestures and transitions, they fall short of incorporating what really matters for the evaluation of a design.In…
13 votes -
Five Competitive Forces That Can Destroy Your Product
• Do you have many competitors offering similar products? • Is it easy for new competitors to enter your market? • Can your customers bully you into lowering your price?Join this highly engaging discussion to learn how to use Porter’s five competitive forces model to identify potential positive and negative impacts to your industry that can erode your product’s revenue and profitability.
Hector Del Castillo will draw upon a few practical case studies to compare the profitability of different industries. This session will help you understand both the strength of your product’s current competitive position, and the strength of…
13 votes -
Strategic Roadmaps vs. Product Roadmaps – Why You Need Both
A town-hall session that examines the relationship between strategic roadmaps and product roadmaps. Discuss the goals and content appropriate for each and how you can use both to simplify your day-to-day routine.
12 votes -
How to Use Trello to Manage To-Do's, Meetings, Knowledge, Development Progress & More
Trello is a highly flexible tool that can almost eliminate the need for email within your startup.
If you're part of a remote team, a tool like this would be indispensable.
It can provide a high degree of clarity as to what the status of any task or process is within your organization. This eliminates uncertainty & increases efficiency dramatically.
Whether it's managing to-do's, meetings, leveraging group knowledge or even managing the entire development progress, Trello can centralize all of your workflows to provide a high degree of clarity as to the exact state of affairs with your team.
This…
11 votes -
Crowdfund Your StartUp ?
Crowdfund Your Startup?
The Jobs Act is making it possible to raise Equity or Debt to fund your idea/startup/existing company from a broader range of investors than was previously possible. The result will likely be the funding of more ideas, startups and businesses than ever before, many of which would have failed to receive funding from traditional Angel/VC/Private Equity sources.
The recent Oculus/Facebook deal will be used as a basis for exploring "what if" scenarios.
Kevin Saba is a member of the Board of Directors of the CfPA (Crowdfunding Professional Association) which is the umbrella organization that represents the interests…
11 votes
