In 2007, Litle & Co. was already a market leader in eCommerce credit card transaction processing. Looking ahead Litle management recognized that their core business was becoming commoditized and price levels would be compressed.

To ensure continued growth, they began a process of shifting their focus from core payment processing to selling value-added services. While value selling may be the holy grail for technology companies, Litle realized it was easier said than done; change can be scary and internal roadblocks needed to be overcome.

In this session, you will hear about Litle’s successful transition to selling and delivering differentiated value, and the net result: a significant increase in Litle’s valuation leading to a rewarding acquisition.

Bill Cohn, Director, eCommerce Product Management at Litle; Dave Burrows, founder and former VP of Product Management at Litle and Neil Baron of Baron Strategic Partners will run this session.