40 results found
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Busted: B2B Lessons Learned the Hard Way
Many of the things I was taught about marketing turned out not to be true - including 1 by Geoffrey Moore. This will be a quick paced session covering mistakes I as well as friends and clients made ranging from differentiation and positioning to branding. The hope is you can avoid them without the pain. Lots of examples to test your understanding of marketing.
0 votes -
Reinventing web-based lead generation
Everyone wants more leads, but we've got problems generating them from web sites:
* who has time for webinars any more?
* most white papers are just marketing junk and people know that.
* prospects know they'll be contacted if they register - so registering isn't free any more.
* WSM AKA SEO builds traffic - but so what?So what can we do?
This workshop style session will discuss ways to deliver value to prospects and gather leads. It will be illustrated with an on-going example of successful lead generation using a novel method that generates leads - and…
1 vote -
Getting a mobile app to market
Whether you're in an enterprise, create traditional hardware and software products, or in an exciting new startup - getting a mobile app to market is becoming a common requirement. The options and challenges are already vast and complicated. Let's cover some of the common scenarios and then drill down into the more interesting ones, looking at technology approaches, building vs outsourcing, development, marketing, and pricing.
25 votes -
Starting a new venture on the side
As product managers, we often discover problems / opportunities in the context of doing our work that fall outside the core businesses of our employers.
By putting our heads together on some of the issues we see in our respective industries, perhaps we will uncover new venture opportunities for us to work on on the side.
We will also talk about some of the challenges we face in pursuing entrepreneurial opportunities on the side.
17 votes -
Designing Enterprise Dashboards
In the design of enterprise software products, the dashboard is becoming an increasingly popular solution, often advertised as the cure all for corporate information overload and the big data deluge. Whether you're fitting together disparate pieces of a legacy software puzzle, deep diving into custom system analytics, or surfacing knowledge from a giant proprietary database, a custom dashboard might be the right choice for monitoring and mining your data.
However, dashboard design can be extremely tricky: With many possible user groups, from executives to project managers to administrators to domain specialists, no two dashboard solutions are the same, and one…
28 votes -
Whitespace Market Interviewing Now
You know the power of interviewing prospective buyers and wish you had this kind of data to truly lead your team from this informed marketplace perspective. But how do YOU identify and reach them? How many do you need to demonstrate validity? How do you conduct them? How to overcome "too busy" and really make this happen!
This session will draw on the presenter's recent experience having reached & conducted market interviews with >20 whitespace VP+ participants in a single month.
Bob Levy, the first president and co-founder of the Boston Product Management Association, will share personal experiences and tactics…
31 votes -
How to Talk to Your Sales Team
"Sales just doesn't get it!"
"I've told them five times!"
"What, can't they read?"It's easy to complain about sales butchering your product story or promising features that don't exist. But before you blame them, realize that we often overlook our responsibilities, as the PM/PMM, to deliver that information.
This session will focus first on the mindset of a typical hi-tech sales team. You'll understand that there are good reasons why sales doesn't always catch what you throw at them, and why you should modify the methods, frequency, and style of your communication to match their expectations.
We'll then share…
21 votes -
The Entrepreneur and Marketing
This topic would be interesting, because the entrepreneur is all in one.
The entrepreneur or solo-preneur, manage finances, sales, marketing, etc.. all...!
7 votes -
Help! Sales won't bring me on customer visits!
Gaining access to customers is crucial for product professionals, but what happens when Sales are the gatekeepers and they won't grant you access to their customers?
This is a workshop style session driven by attendees' experiences where we'll discuss the reasons why Sales won't let you in and strategies and tactics you can use to gain the access you need.6 votes -
Myths that Will Harm Your Product and Career (and Strategies for Overcoming Them)
There are an abundant of product marketing and product management urban legends that are harmful. In this session using numerous examples we will bust myths in key areas such as:
empowering the sales organization
the role of product marketing and product management
prioritizing development projects
developing value propositions
interacting with customers and much moreThis presentation builds on the top rated presentation from last year's product camp.
6 votes -
Why Innovation Is Essential To Ignite Your Company’s Growth
Objectives
• Why should you lead innovation within your company?
• What should you do to encourage innovation?
• How do you harness the power of innovation to increase your company’s value and minimize risk?
Description
Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are,…7 votes -
The Product Manager Pathfinder: How to Prosper as a Product Manager or Marketing Manager
Objectives:
Why should I hire or promote you over others?
What are your key differentiators as a product manager or marketing manager?
What can you do to accelerate your career in product management or product marketing?This discussion will help you understand how to answer these questions. We will identify key tips to differentiate yourself and accelerate you career as a product team leader. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable…
34 votes -
Managing product in a startup
A group discussion around the 80/20 of running product within a startup.
Startups live and die by how quickly they can experiment their way to great products, and - as with any good experimentation - there are high-value and low-value activities that we could be doing to create those results.
Throughout the dev process - from idea to complete - how do we add the most value? What feels like waste? How do we keep the right people involved at the right times?
The goal: have most everyone walk out with ideas you can bring back to your team to…
39 votes -
When it's the Product Manager's Turn to Review Legal Documents
After weeks of negotiation, your company is about to sign an agreement with a large client or partner. There are just a few contract terms to be ironed out. And then someone says "Has the Product Manager reviewed this agreement?" Now you have just a few hours to read through a long agreement with several attachments and lots of redlining. What do you look for? How can you spot potential problems? Which sections can really benefit from a product manager's expert eye? I plan to bring some real life examples so we can have a hands-on session, and exchanges ideas…
11 votes -
Successful Go To Market Strategies
New products are the life force that sustains our companies. Yet the journey from the lab to market success is fraught with peril. How do you avoid having your product trapped in this Valley of Death?
We will use a case study of an actual breakthrough innovation that was successfully brought to market.
We’ll cover the following topics.
• The three major obstacles to new product success
• A 4 step process for successfully introducing new products.
• The one question to ask your prospects to accelerate their buying processThis presentation was the highest rated presentation at last year's…
44 votes -
Quick Alignment with Assumptive Personas
Who exactly is the user we are talking about? You've likely found that many conversations still revolve around, "I think we should" rather than about what your target users would need.
In the absence of having real users give feedback on a regular basis, we often resort to abstractions such as market segments, but it is very difficult to make detailed design decisions based on broad segments.
Personas solve this problem by creating a realistic profile that represents a segment. In this presentation, I'll outline what personas are, why they are useful, and how to create them, starting with what…
5 votes -
Connect risks to product decisions
This is designed as an open, facilitated discussion (i.e. active participation) to talk about the types of product decisions that either you have seen others make (or you've made yourself) and how those decisions impact other stakeholders inside and outside the organization.
We will dive into the details of the implications of those decisions and the structure, process, controls, etc. needed to better mitigate stakeholders' risks. We will strive to bring you right to the point of the decision, yet your involvement will be important to gain that experience.
How product decisions are made can create risk (or opportunity) for…
7 votes -
Forecasting Product Performance Like a Meteorologist
Tying product metrics to financial return or cost savings
Leveraging internal partnerships and support to buildrear recast map
Determine and fix gaps in your launch strategy based on your forecast
Business case, returns, pro forma, and phased execution of launches18 votes -
How to Build a Shared Understanding of Your Requirements
As a product manager, you are responsible discovering and for communicating requirements to engineering/delivery teams. While user stories and personas can be powerful techniques, they may be too “big” or “too small”, leave out critical requirements, or they may be inappropriate for some product domains. Learn essentials for conducting rich, efficient structured conversations about your product using the 7 Product Dimensions. See how you can gain a holistic and shared understanding of requirements among all product stakeholders.
35 votes -
Freemium: How Giving Away Your Products Can Be Very Profitable
Everybody loves free, but how can you turn a profit by giving your products away? In this session, you'll learn about successful business models that turn free products into profit. You will hear about how much free is too little or too much, how to look at your products from a freemium perspective, and how to engage the rest of your organization.
44 votes
