"Sales just doesn't get it!"

"I've told them five times!"
"What, can't they read?"

It's easy to complain about sales butchering your product story or promising features that don't exist. But before you blame them, realize that we often overlook our responsibilities, as the PM/PMM, to deliver that information.

This session will focus first on the mindset of a typical hi-tech sales team. You'll understand that there are good reasons why sales doesn't always catch what you throw at them, and why you should modify the methods, frequency, and style of your communication to match their expectations.

We'll then share some war stories and explore examples of some tried and true communications techniques to keep your sales, marketing, and product teams all aligned.

I'm volunteering to lead the session based on my own PM/PMM experiences at 5 different software companies, including 3 years purely focused on sales enablement.