You know the power of interviewing prospective buyers and wish you had this kind of data to truly lead your team from this informed marketplace perspective. But how do YOU identify and reach them? How many do you need to demonstrate validity? How do you conduct them? How to overcome "too busy" and really make this happen!

This session will draw on the presenter's recent experience having reached & conducted market interviews with >20 whitespace VP+ participants in a single month.

Bob Levy, the first president and co-founder of the Boston Product Management Association, will share personal experiences and tactics to help you succeed with market interviewing and answer any questions you might have on this topic.