Session ideas for ProductCamp Boston - May 4, 2013

Welcome to the home of all proposed sessions for ProductCamp Boston on May, 4, 2013!

To propose a session that you would like to lead at ProductCamp, please post it on this page.

Everyone is encouraged to vote for proposed sessions they would like to attend at ProductCamp. Initial voting will conclude on May 1 at 11:59pm EST, at which time the schedule for time slots 1-4 will be established and then published. The sessions with the most votes will be scheduled in the biggest rooms at ProductCamp.

Votes for proposed sessions posted on this page after May 1 (including at ProductCamp on May 4) will be tallied at ProductCamp after breakfast during the keynote, at which time the schedule for the 5th and final time slot will be published.

For folks proposing sessions, get creative! You are encouraged to post a link to a video pitch of your proposed session, and any other materials that might be useful to the voting community!

Thank you!

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  1. Get noticed! How to enhance your PM personal brand

    PMs work HARD. Do you ever wish you got more recognition for your herculean efforts? Annoyed that others seem to get more attention despite doing less? Stop complaining and do something about it!

    Successful PMs have a mix of analytical and interpersonal skills - a combination that can be hard to find. Surprisingly, the "soft skills" can be the hardest to master. In this session you'll learn concrete and specific examples of how to enhance your personal brand as a PM - from using body language cues to self-promotion.

    These tips can help you reinvent yourself in the eyes of…

    3 votes
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      0 comments  ·  Career Development  ·  Flag idea as inappropriate…  ·  Admin →
    • So: No One’s Opening Your Emails?

      Content may be king – but if no one’s opening your emails, what then?
      Face it: Most marketing campaigns are pretty lousy. But you can fix them – by breaking a few simple rules.
      In a fast-paced, interactive workshop, we’ll map how to grab distracted buyers – and get them wanting more. You’ll leave with real-world tips to
      • Boost email click-throughs – (how does a 600% gain sound?)
      • Grow your pipeline 100% with campaigns prospects can’t ignore
      • How to play this up for free PR

      31 votes
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        0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
      • Product Camp was Awesome

        I liked this year PCAMP. I thought things could be more hands on with some more workshops. I wasn't able to do everything but I particularly like building product roadmaps because it got people involved. Not like a Q&A session or lecture section but a fundamental building workshop. I believe learning is done through doing not by simple lectures or Q&A session.

        1 vote
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          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
        • Guerrilla User Testing

          Having trouble getting started testing your ideas with users?
          Learn how you can take the first step getting your idea in front of users- without developers, without professional designers, and without dedicated user researchers.

          The goal will be to inspire YOU to do quick and dirty validation of their ideas, and if time allows to work through challenges that YOU have.

          1 vote
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          • How to Manage Product management Startup Chaos

            From bug triage to strategic roadmaps. From Go to market plans to sales calls and RFP responses. Oh, and doing strategic product planning, taking feedback from customers, and understanding be market. At a startup or small company, the scope of a product manager is enormous.

            How do you manage the chaos, balance the short long term priorities, and keep the management happy?

            In this very interactive session, we'll discuss the various hats we wear, and brainstorm how to keep the balance.

            9 votes
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              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • Running successful product betas

              Successful product development usually requires running a beta. This means answering such questions as:
              - Who should be included? Who makes best beta candidates for enterprise product?
              - What should be "beta'd" - UI/UX (Can people use it - do they love it)? Technical functional (does it work)? Business value (does it achieve what it is supposed to? Is it worth it)?
              - How much development should you do in advance vs during beta?
              - Who should manage it - marketing, pm or engineering?
              - Should you limit to those who will place order if successful?

              6 votes
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              • Introduction to Solution Marketing

                Today, some of the most successful companies in the world are thinking beyond products. These companies develop and market solutions. Learn why you need to think beyond your products and how leading companies are succeeding with solution marketing.

                You will learn:

                - Why customers want more than products
                - Why they want solutions
                - Solution marketing lessons from leading companies like Apple, Amazon - and even ChuckECheese's
                - How solution marketing supports social media
                - 5 things every solution should include
                - How to build your solution marketing strategy
                - 5 things you can do to begin solution marketing at…

                9 votes
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                  1 comment  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                • What A Dead Squirrel Taught Me About Value Propositions

                  A unique and compelling value proposition is essential to the success of a product. Yet, too many organizations lack the skills, experience and a proven process to develop one that resonates with their target customer.
                  This session outlines the author's run in with a squirrel and the lessons learned about creating a powerful value proposition. The session is based on the #1 article at Fastcompany magazine which has been viewed by millions. http://bit.ly/YGW4kT

                  We conclude the session by describing the 7 attributes of a powerful value proposition.

                  9 votes
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                    0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                  • Demystifying a Powerful Collaboration Technique

                    What graphic facilitators do can seem like magic. They visually capture a conversation in a public way that helps all the participants understand what has been said and come to consensus faster. One technique that anybody can learn is how to use wireframe sketching to accomplish the same thing when the conversation is about software and requirements. No drawing ability is required.

                    In this engaging workshop, you will learn and practice the individual skills necessary to use wireframe sketches to facilitate conversations, drive to consensus, and simplify your deliverables. I have used this technique for years to help teams focus…

                    9 votes
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                    • Product Marketing in an Agile Environment

                      Let's talk about the effect of agile product development on go-to-market and marketing.

                      Agile moves at a vastly different pace than traditional "waterfall" development. When your product team is rolling out new features every month or less, how do you bring them to market? Do you promote new capabilities and value propositions as they become available? Or do you wait for critical mass and go for a big bang? What's worked for you? What's bombed? How else do agile and SaaS change the marketing mix?

                      Share your experiences, your lessons and your successes in this lively discussion.

                      Steve Robins is…

                      38 votes
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                        0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                      • How Open is Eating the World (and What it Means for Marketing)

                        Open source has been one of the biggest stories in the world of software over the past decade and more. And, today, the principles underpinning the open source software movement are cropping up in more and more different forms in more and more different places. If you have any connection to marketing in just about any field, these trends are affecting you.

                        This presentation will take you through what open source really means. (Hint, it's not just free software.) It will discuss the bigger trends around openness and collaboration. And it will look at some of the business model implications,…

                        24 votes
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                        • Measuring Your Ability To Innovate

                          This session introduces a Innovation Maturity Modle that allows organizations to assess their capability to innovate reliably.

                          12 votes
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                            0 comments  ·  Product Development  ·  Flag idea as inappropriate…  ·  Admin →
                          • Building a Winning Strategy Using The Kano Model

                            The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should be focused on what you can do to delight your users.

                            In this session, Jared presents the Kano Model. The Kano Model helps you gauge your users’ expectations. When you approach delight from a perspective of pleasure, flow, and meaning, you can then determine which features meet these objectives.

                            The audience asked a bunch of great questions during the live seminar. In this…

                            52 votes
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                            • Improve Your Product Portfolio Through Analytics

                              • Are you implementing the right business intelligence strategy?
                              • Are your product ideas aligned with your business and innovation growth strategies?
                              • Is your product portfolio balanced across product type, risk, time, resources and ROI?

                              When delivering business intelligence solutions, getting meaningful data into the hands of the right people in ways they'll understand and use is extremely important. By bringing together this information you'll empower your customers to more accurately analyze business failures and successes, and your product team can make better decisions about how to improve your product.

                              Managing data is a big challenge, especially for companies…

                              71 votes
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                              • The Product Manager Pathfinder: Building and Growing High Performing Product Management Teams

                                This session will help you build and effectively manage a product management team. We will also discuss ways to empower your product management team to lead high performing product teams.

                                Product Management is a critical function for product-driven organizations that want to create new revenue streams and a sustainable competitive advantage. A recent CBS news report shows that Product Management is recognized as the fourth most important corporate job in the U.S., with only CEOs, Executives and General Managers higher on the list.

                                In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product,…

                                90 votes
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                                  1 comment  ·  Career Development  ·  Flag idea as inappropriate…  ·  Admin →
                                • When Consensus Decision-Making Works

                                  We often talk of the “wisdom of crowds” and the power of collective knowledge. But supporting evidence is often more anecdotal than data-based. This session provides a compelling example of how, under the right conditions, consensus decision-making can be an extremely powerful tool. And it does so using extensive primary data from a contest held over more than 25 years. The session also considers the types of decision-making to which these techniques apply and how the widespread availability of information on the Internet has affected this decision-making over time.

                                  8 votes
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                                    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                  • The Confident PM

                                    Before you can be a rock star or even an opening act, product managers need core confidence in themselves and their professional abilities.

                                    This means know how to do the hard stuff like product requirements and personas – as well as - the soft stuff like dealing with difficult people and communicating effectively.

                                    Come discuss with peers and learn from studies and expert experience about the fundamental elements that give Product Managers confidence to do competent, rewarding work. Create an action plan to kick up your own or your product management team’s confidence starting now.

                                    46 votes
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                                      0 comments  ·  Career Development  ·  Flag idea as inappropriate…  ·  Admin →
                                    • M*A*S*H – Marketing Answers Supplied Here

                                      The marketing doctors are in! Bring your general and/or specific marketing questions and get both diagnoses as well as recommended cures.

                                      Not feeling the social media love? Can’t quite connect with mobile marketing? Don’t want your lunch or your newsletters to end up being SPAM? Nothing is off limits in this supportive marketing clinic.

                                      Longtime marketer and BPMA BFF, Alyssa Dver, will facilitate this marketing therapy session leveraging the collective experiences and wisdom of the PCamp crowd in attendance.

                                      Free consulting and camaraderie – how collectively cool!

                                      15 votes
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                                        0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Your Pricing Sucks!

                                        Are you maximizing your potential profitability? Are you leaving money on the table? You may be if you are not engaging in lifecycle pricing for your product or solution. Come find out the best-in-class tools and process to maximize your profits.

                                        38 votes
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                                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Agile & B2B Product Management – A Marriage Made in Heaven

                                          This discussion will settle all the debates and ambiguities on product managers vs. product owners. It will answer the $1 million question: are both roles necessary? And most importantly, you’ll gain insights on how to structure your team for optimal performance without adding headcount.

                                          35 votes
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                                            0 comments  ·  Career Development  ·  Flag idea as inappropriate…  ·  Admin →
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