43 results found
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How to Build Roadmaps that Stick
Wouldn't it be great if no one could argue with your roadmap? Wouldn't it just rock if you could cut through the endless debates and circular arguments, get to consensus, and just execute?
I'm Bruce McCarthy, VP of Product at NetProspex and Chief Product Person at UpUp Labs. In 17 years as a product person, I've built a roadmapping methodology on 5 pillars:
- Strategic goals
- Objective prioritization
- Shuttle diplomacy
- Transparent themes
- Punctuated equilibrium
At last year's ProductCamp, my standing-room-only session on prioritization was a huge hit with product people. This year I will focus on translating your priorities into a…
124 votes -
"Just Say No!" and other real life tips to become a better Product Manager
- How to choose the right features
- How to prioritize
- How to interview a customer
- How to get more from R&D
- Which free tools can save you time as a product manager
- How to provide a development commitment during a sales process
- How to maximize each version release
And additional 4 real-life examples that can help you build better products that real customers use.
102 votes -
The Product Manager Pathfinder: Building and Growing High Performing Product Management Teams
This session will help you build and effectively manage a product management team. We will also discuss ways to empower your product management team to lead high performing product teams.
Product Management is a critical function for product-driven organizations that want to create new revenue streams and a sustainable competitive advantage. A recent CBS news report shows that Product Management is recognized as the fourth most important corporate job in the U.S., with only CEOs, Executives and General Managers higher on the list.
In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product,…
90 votes -
Improve Your Product Portfolio Through Analytics
• Are you implementing the right business intelligence strategy?
• Are your product ideas aligned with your business and innovation growth strategies?
• Is your product portfolio balanced across product type, risk, time, resources and ROI?When delivering business intelligence solutions, getting meaningful data into the hands of the right people in ways they'll understand and use is extremely important. By bringing together this information you'll empower your customers to more accurately analyze business failures and successes, and your product team can make better decisions about how to improve your product.
Managing data is a big challenge, especially for companies…
71 votes -
Successful Go To Market Strategies
New products are the life force that sustains our companies. Yet the journey from the lab to market success is fraught with peril. How do you avoid having your product trapped in this Valley of Death?
In this session we will use a case study of an actual breakthrough innovation that was successfully brought to market.
We’ll cover the following topics.
• The three major obstacles to new product success
• A 4 step process for successfully introducing new products.
• The one question to ask your prospects to accelerate their buying process67 votes -
Discovering Product Requirements
As a product manager or product owner, you are responsible for discovering and deciding on product requirements and communicating them to delivery teams. While user stories and personas can be powerful techniques for communicating, they may be too “big” or “too small”, leave out critical requirements, or simply are inappropriate for some product domains. We’ll use a simulation to demonstrate how to conduct “structured conversation” to explore, evaluate, and confirm product needs—requirements to build a shared understanding of product needs. You’ll see how your can enrich conversations by holistically exploring functional and nonfunctional requirements using the 7 Product Dimensions and…
67 votes -
Building a InCredible Product Brand
Building a brand is what can make or break a new product. Often what distinguishes a successful product from an also-ran is a brand that's credible and resonates with the marketplace.
We'll look at what makes for a successful brand, going beyond image to finding the true value of your product. Make your product stand out from the competition, be first in consumers' minds, and gain a loyal following of advocates and customers.
If branding is tricky, re-branding is even ******, because you need to create credibility for the new brand when you have the legacy of what's gone before.…
65 votes -
Building a Winning Strategy Using The Kano Model
The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should be focused on what you can do to delight your users.
In this session, Jared presents the Kano Model. The Kano Model helps you gauge your users’ expectations. When you approach delight from a perspective of pleasure, flow, and meaning, you can then determine which features meet these objectives.
The audience asked a bunch of great questions during the live seminar. In this…
52 votes -
PLAY to win the product development race. SERIOUSLY.
Ever wonder why the product development cycle is so long?
Lego® Serious Play® is an innovative, collaborative communication tool that uses visual models – in the form of Lego® brick constructions – to create a universal language that allows people from vastly different backgrounds to immediately understand each other.
Imagine a meeting where users, the product development team and the marketing team sit around the same table, designing together. You can prototype, get feedback and develop a marketing strategy the very same day.
Experience how Lego Serious Play can dramatically shorten your critical path and time to market.
50 votes -
The Product Management X-Factor: How to be a Rock Star
Product managers are asked to be strategic, tactical, technical, and business-oriented at the same time. Despite our diverse backgrounds, some product managers seem to be more effective than others, rising to the top as "rock stars." Join ProductCamp Austin founder Paul Young for a discussion about what makes regular product managers into stars.
48 votes -
The Art and Science of Product Pricing
Pricing is often overlooked as a strategic lever essential for revenue and profits. The art and science of pricing is all about setting prices that help your organization capture some of the value that your solutions deliver to customers. Learn techniques that will help you uncover the hidden value drivers that truly differentiate your offering from the competition.
48 votes -
The Confident PM
Before you can be a rock star or even an opening act, product managers need core confidence in themselves and their professional abilities.
This means know how to do the hard stuff like product requirements and personas – as well as - the soft stuff like dealing with difficult people and communicating effectively.
Come discuss with peers and learn from studies and expert experience about the fundamental elements that give Product Managers confidence to do competent, rewarding work. Create an action plan to kick up your own or your product management team’s confidence starting now.
46 votes -
Make Your Team Smarter
Research on collective intelligence – the “C factor” - demonstrates that teams work smarter when team members take turns and are sensitive to non-verbal cues.
Most teams have a couple of dominant members. The rest of the team listens, head-nods, texts or zones out completely. You can break this unproductive dynamic by using a process tool that requires one-hundred percent participation and engagement.
Lego® Serious Play® is a formalized a play-based process tool that has been proven and tested for over 10 years. The methodology is based on the beliefs that everyone can contribute to the discussion, the decisions and…
44 votes -
Steve Johnson's stories of product management
Come hear my shaggy-dog stories about product management but watch out!—you might just learn something along the way. Learn about the product manager and the car that broke down. Learn why Star Trek is a better marketing metaphor than Star Wars. I’ll explore five principles for product managers and product marketing managers—all in story format.
SLIDES
http://www.slideshare.net/sjohnson717/130504-boston-pcamp-spring-201343 votes -
Don't Be Deceived: How to REALLY Improve Your Prospect Reach
Vendors wanting to sell us social or inbound marketing tools throw out stories and data suggesting we should all adopt their approach.
In a fun, fast-paced session, we'll look at real cases and the lessons they convey about determining what will work best (and when)to reach the prospects you seek to engage.
41 votes -
Your Pricing Sucks!
Are you maximizing your potential profitability? Are you leaving money on the table? You may be if you are not engaging in lifecycle pricing for your product or solution. Come find out the best-in-class tools and process to maximize your profits.
38 votes -
Product Marketing in an Agile Environment
Let's talk about the effect of agile product development on go-to-market and marketing.
Agile moves at a vastly different pace than traditional "waterfall" development. When your product team is rolling out new features every month or less, how do you bring them to market? Do you promote new capabilities and value propositions as they become available? Or do you wait for critical mass and go for a big bang? What's worked for you? What's bombed? How else do agile and SaaS change the marketing mix?
Share your experiences, your lessons and your successes in this lively discussion.
Steve Robins is…
38 votes -
Product Management in the Year 2020
What will our profession look like in the year 2020? What skills will be most important? Will technology play a bigger role? How will the stature of product management/marketing change within the organization? There are plenty of clues today that offer a glimpse of the future. Join the discussion.
36 votes -
How to save your organization 4+ months of wasted work
Have you ever had...
- One persuasive stakeholder get his "pet" project approved by Sr. Mgt that is ill defined in goals and purpose?
- One customer driving you to make decisions you believe aren't effective for the users, other customers, or your company?
- A desire to transition your organization from a professional services to a product company?
If so, you will find value in a real life story that outlines 3 low cost and simple steps that can save you and your company valuable time in the future by "managing" these issues effectively. Let our success in failure be your guide...
36 votes -
Agile & B2B Product Management – A Marriage Made in Heaven
This discussion will settle all the debates and ambiguities on product managers vs. product owners. It will answer the $1 million question: are both roles necessary? And most importantly, you’ll gain insights on how to structure your team for optimal performance without adding headcount.
35 votes
