Don't Be Deceived: How to REALLY Improve Your Prospect Reach
Vendors wanting to sell us social or inbound marketing tools throw out stories and data suggesting we should all adopt their approach.
In a fun, fast-paced session, we'll look at real cases and the lessons they convey about determining what will work best (and when)to reach the prospects you seek to engage.
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Rob Ciampa commented
Kathryn is not just a seasoned professional, but an inspiring leader who sees many more dimensions to product, demand generation, and marketing strategies and tactics.
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Anonymous commented
A much needed discussion! Social isn't the answer to everything.