Have you ever had...

1. One persuasive stakeholder get his "pet" project approved by Sr. Mgt that is ill defined in goals and purpose?
2. One customer driving you to make decisions you believe aren't effective for the users, other customers, or your company?
3. A desire to transition your organization from a professional services to a product company?

If so, you will find value in a real life story that outlines 3 low cost and simple steps that can save you and your company valuable time in the future by "managing" these issues effectively. Let our success in failure be your guide...