43 results found
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Lean startup, Hardware Edition
Everybody knows all about lean startup, MVP, customer development and product/market fit (or at least, we hope everybody does). The key tenets make total sense: MVP as the smallest possible thing you can build to complete a build-measure-learn cycle; the need for speed; charge from day one if you can and so on. A software startup can easily go through two or three build-measure-learn cycle in a couple of months.
But what if your startup is creating a hardware product, where it takes 6 months or more to manufacture the smallest possible thing you can test with?
In this talk…
34 votes -
So: No One’s Opening Your Emails?
Content may be king – but if no one’s opening your emails, what then?
Face it: Most marketing campaigns are pretty lousy. But you can fix them – by breaking a few simple rules.
In a fast-paced, interactive workshop, we’ll map how to grab distracted buyers – and get them wanting more. You’ll leave with real-world tips to
• Boost email click-throughs – (how does a 600% gain sound?)
• Grow your pipeline 100% with campaigns prospects can’t ignore
• How to play this up for free PR31 votes -
Thinking Globally With Your Product Marketing
Whether your business is just starting out or if it has been around for 50 years, it’s important to think globally when developing and executing your product marketing strategy. This presentation will give you tips from marketing experts on some of the things you can do today to prepare for global growth. It will cover topics such as how to best prepare your marketing content for translation; how to identify who your competition is outside the United States; and how to run lead generation programs for your in-country sales reps. All attendees at this session will receive an ebook containing…
26 votes -
How Open is Eating the World (and What it Means for Marketing)
Open source has been one of the biggest stories in the world of software over the past decade and more. And, today, the principles underpinning the open source software movement are cropping up in more and more different forms in more and more different places. If you have any connection to marketing in just about any field, these trends are affecting you.
This presentation will take you through what open source really means. (Hint, it's not just free software.) It will discuss the bigger trends around openness and collaboration. And it will look at some of the business model implications,…
24 votes -
Hammers, Anvils, and Hot Iron - Forging Partnerships
All product managers need to build relationships with internal and in many cases external partners. When engaging with business units like sales or finance or when you engage with partners who are building your products, or (gasp!) who are buying/distributing them - you need to keep everyone on your side. What are some of the key parts of making these relationships work. How do you form the partnerships? How do you build off of relationships handed over to you? What do you do to maintain, build on, and leverage relationships in the product arena when you need them the most?…
20 votes -
GTD while remaining happy
What does it take to get things done while remaining happy, centered and unruffled by the ups and downs of life? And how can you remain focused while working in a career such as product management that requires you to balance a hundred different things? Drawing from several philosophies, including mindfulness, Getting Things done, and understanding of your brain at work, I present a set of tips and tricks to help you get started, and a path to progress further as you go along the path to happiness in your career.
19 votes -
How To Attract More Of The Right Employees In Only Four Hours: Applying Your Marketing Skills To Hiring Talent
The economy is heating up, and great marketing and product management practitioners have a number of options, from client-side roles to agency roles to consultancies to big data startups. Hiring managers need to compete for top talent. But curiously, many dash off job descriptions that put readers to sleep rather than entice them. And many have recruiting processes that resemble a black hole more than an engaging two-way discussion. Then they are disappointed when they fail to attract and land the ‘right’ people.
This session will help you to become more authentic and predictive in your recruiting, to attract the…
17 votes -
M*A*S*H – Marketing Answers Supplied Here
The marketing doctors are in! Bring your general and/or specific marketing questions and get both diagnoses as well as recommended cures.
Not feeling the social media love? Can’t quite connect with mobile marketing? Don’t want your lunch or your newsletters to end up being SPAM? Nothing is off limits in this supportive marketing clinic.
Longtime marketer and BPMA BFF, Alyssa Dver, will facilitate this marketing therapy session leveraging the collective experiences and wisdom of the PCamp crowd in attendance.
Free consulting and camaraderie – how collectively cool!
15 votes -
Measuring Your Ability To Innovate
This session introduces a Innovation Maturity Modle that allows organizations to assess their capability to innovate reliably.
12 votes -
Start doing powerful marketing analytics with spreadsheets
Do you wonder where to start using powerful marketing analytics you’ve heard about?
We describe a half dozen marketing analysis case studies, with case studies, including: marketing programs effectiveness (a.k.a. marketing ROI), sales reporting and sales planning, product profitability analysis, customer profitability analysis, price elasticity analysis for one or several products, and sales commission planning. All the cases were done with spreadsheets without macros.
10 votes -
How to Manage Product management Startup Chaos
From bug triage to strategic roadmaps. From Go to market plans to sales calls and RFP responses. Oh, and doing strategic product planning, taking feedback from customers, and understanding be market. At a startup or small company, the scope of a product manager is enormous.
How do you manage the chaos, balance the short long term priorities, and keep the management happy?
In this very interactive session, we'll discuss the various hats we wear, and brainstorm how to keep the balance.
9 votes -
Introduction to Solution Marketing
Today, some of the most successful companies in the world are thinking beyond products. These companies develop and market solutions. Learn why you need to think beyond your products and how leading companies are succeeding with solution marketing.
You will learn:
- Why customers want more than products
- Why they want solutions
- Solution marketing lessons from leading companies like Apple, Amazon - and even ChuckECheese's
- How solution marketing supports social media
- 5 things every solution should include
- How to build your solution marketing strategy
- 5 things you can do to begin solution marketing at your company - tomorrow
Steve Robins is…
9 votes -
What A Dead Squirrel Taught Me About Value Propositions
A unique and compelling value proposition is essential to the success of a product. Yet, too many organizations lack the skills, experience and a proven process to develop one that resonates with their target customer.
This session outlines the author's run in with a squirrel and the lessons learned about creating a powerful value proposition. The session is based on the #1 article at Fastcompany magazine which has been viewed by millions. http://bit.ly/YGW4kTWe conclude the session by describing the 7 attributes of a powerful value proposition.
9 votes -
Demystifying a Powerful Collaboration Technique
What graphic facilitators do can seem like magic. They visually capture a conversation in a public way that helps all the participants understand what has been said and come to consensus faster. One technique that anybody can learn is how to use wireframe sketching to accomplish the same thing when the conversation is about software and requirements. No drawing ability is required.
In this engaging workshop, you will learn and practice the individual skills necessary to use wireframe sketches to facilitate conversations, drive to consensus, and simplify your deliverables. I have used this technique for years to help teams focus…
9 votes -
Practical Patent and Trademark Search Tools
Too many entrepreneurs have a great idea for a product and launch it before doing some much needed IP searching. Do you want to know what's already out there before you take the leap? Have you picked a product or company name only to later find out that it's been taken?
This session will highlight practical, cheap and FREE tools (and how to use them), available to anyone, that will allow you to search for patents and trademarks. Already established? These tools can also be used to get an understanding of the market and gain knowledge of your competitors.8 votes -
When Consensus Decision-Making Works
We often talk of the “wisdom of crowds” and the power of collective knowledge. But supporting evidence is often more anecdotal than data-based. This session provides a compelling example of how, under the right conditions, consensus decision-making can be an extremely powerful tool. And it does so using extensive primary data from a contest held over more than 25 years. The session also considers the types of decision-making to which these techniques apply and how the widespread availability of information on the Internet has affected this decision-making over time.
8 votes -
8 votes
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Running successful product betas
Successful product development usually requires running a beta. This means answering such questions as:
- Who should be included? Who makes best beta candidates for enterprise product?
- What should be "beta'd" - UI/UX (Can people use it - do they love it)? Technical functional (does it work)? Business value (does it achieve what it is supposed to? Is it worth it)?
- How much development should you do in advance vs during beta?
- Who should manage it - marketing, pm or engineering?
- Should you limit to those who will place order if successful?6 votes -
Better Meetings
We all have been there, that meeting that's just sucking the life out of the room. This session will be about how to take back control your meetings through setting the right tone, agenda and outcomes. Some Gamestorming techniques will also be applied.
5 votes -
Get noticed! How to enhance your PM personal brand
PMs work HARD. Do you ever wish you got more recognition for your herculean efforts? Annoyed that others seem to get more attention despite doing less? Stop complaining and do something about it!
Successful PMs have a mix of analytical and interpersonal skills - a combination that can be hard to find. Surprisingly, the "soft skills" can be the hardest to master. In this session you'll learn concrete and specific examples of how to enhance your personal brand as a PM - from using body language cues to self-promotion.
These tips can help you reinvent yourself in the eyes of…
3 votes