Too many entrepreneurs have a great idea for a product and launch it before doing some much needed IP searching. Do you want to know what's already out there before you take the leap? Have you picked a product or company name only to later find out that it's been taken?
This session will highlight practical, cheap and FREE tools (and how to use them), available to anyone, that will allow you to search for patents and trademarks. Already established? These tools can also be used to get an understanding of the market and gain knowledge of your competitors.