Whether your business is just starting out or if it has been around for 50 years, it’s important to think globally when developing and executing your product marketing strategy. This presentation will give you tips from marketing experts on some of the things you can do today to prepare for global growth. It will cover topics such as how to best prepare your marketing content for translation; how to identify who your competition is outside the United States; and how to run lead generation programs for your in-country sales reps. All attendees at this session will receive an ebook containing all of the expert tips covered in the presentation.

The session will be led by Carole Gunst, a Boston-based marketing consultant who focuses on technology companies. With expertise in product marketing, developing effective messaging, and lead generation, she has a proven track record of helping her clients meet and surpass their objectives. You can find more information about Carole at: www.gunst.com.