The economy is heating up, and great marketing and product management practitioners have a number of options, from client-side roles to agency roles to consultancies to big data startups. Hiring managers need to compete for top talent. But curiously, many dash off job descriptions that put readers to sleep rather than entice them. And many have recruiting processes that resemble a black hole more than an engaging two-way discussion. Then they are disappointed when they fail to attract and land the ‘right’ people.

This session will help you to become more authentic and predictive in your recruiting, to attract the people you need.

We will discuss:
- Recreating your job spec as a marketing document
- Vetting for skill, will, and cultural fit
- Predicting success with assessments, and not just interviews

Erica Seidel of The Connective Good is an executive recruiter based in Boston. She focuses on placing senior quantitative marketing talent -- professionals who have a head for numbers and a heart for people -- for companies at the intersection of marketing, technology, and professional services.