Session ideas for ProductCamp Boston - May 4, 2013

Welcome to the home of all proposed sessions for ProductCamp Boston on May, 4, 2013!

To propose a session that you would like to lead at ProductCamp, please post it on this page.

Everyone is encouraged to vote for proposed sessions they would like to attend at ProductCamp. Initial voting will conclude on May 1 at 11:59pm EST, at which time the schedule for time slots 1-4 will be established and then published. The sessions with the most votes will be scheduled in the biggest rooms at ProductCamp.

Votes for proposed sessions posted on this page after May 1 (including at ProductCamp on May 4) will be tallied at ProductCamp after breakfast during the keynote, at which time the schedule for the 5th and final time slot will be published.

For folks proposing sessions, get creative! You are encouraged to post a link to a video pitch of your proposed session, and any other materials that might be useful to the voting community!

Thank you!

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  1. So: No One’s Opening Your Emails?

    Content may be king – but if no one’s opening your emails, what then?
    Face it: Most marketing campaigns are pretty lousy. But you can fix them – by breaking a few simple rules.
    In a fast-paced, interactive workshop, we’ll map how to grab distracted buyers – and get them wanting more. You’ll leave with real-world tips to
    • Boost email click-throughs – (how does a 600% gain sound?)
    • Grow your pipeline 100% with campaigns prospects can’t ignore
    • How to play this up for free PR

    31 votes
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      0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
    • Introduction to Solution Marketing

      Today, some of the most successful companies in the world are thinking beyond products. These companies develop and market solutions. Learn why you need to think beyond your products and how leading companies are succeeding with solution marketing.

      You will learn:

      - Why customers want more than products
      - Why they want solutions
      - Solution marketing lessons from leading companies like Apple, Amazon - and even ChuckECheese's
      - How solution marketing supports social media
      - 5 things every solution should include
      - How to build your solution marketing strategy
      - 5 things you can do to begin solution marketing at…

      9 votes
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        1 comment  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
      • What A Dead Squirrel Taught Me About Value Propositions

        A unique and compelling value proposition is essential to the success of a product. Yet, too many organizations lack the skills, experience and a proven process to develop one that resonates with their target customer.
        This session outlines the author's run in with a squirrel and the lessons learned about creating a powerful value proposition. The session is based on the #1 article at Fastcompany magazine which has been viewed by millions. http://bit.ly/YGW4kT

        We conclude the session by describing the 7 attributes of a powerful value proposition.

        9 votes
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          0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
        • Product Marketing in an Agile Environment

          Let's talk about the effect of agile product development on go-to-market and marketing.

          Agile moves at a vastly different pace than traditional "waterfall" development. When your product team is rolling out new features every month or less, how do you bring them to market? Do you promote new capabilities and value propositions as they become available? Or do you wait for critical mass and go for a big bang? What's worked for you? What's bombed? How else do agile and SaaS change the marketing mix?

          Share your experiences, your lessons and your successes in this lively discussion.

          Steve Robins is…

          38 votes
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            0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
          • M*A*S*H – Marketing Answers Supplied Here

            The marketing doctors are in! Bring your general and/or specific marketing questions and get both diagnoses as well as recommended cures.

            Not feeling the social media love? Can’t quite connect with mobile marketing? Don’t want your lunch or your newsletters to end up being SPAM? Nothing is off limits in this supportive marketing clinic.

            Longtime marketer and BPMA BFF, Alyssa Dver, will facilitate this marketing therapy session leveraging the collective experiences and wisdom of the PCamp crowd in attendance.

            Free consulting and camaraderie – how collectively cool!

            15 votes
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              0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
            • Successful Go To Market Strategies

              New products are the life force that sustains our companies. Yet the journey from the lab to market success is fraught with peril. How do you avoid having your product trapped in this Valley of Death?

              In this session we will use a case study of an actual breakthrough innovation that was successfully brought to market.
              We’ll cover the following topics.
              • The three major obstacles to new product success
              • A 4 step process for successfully introducing new products.
              • The one question to ask your prospects to accelerate their buying process

              67 votes
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                1 comment  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
              • 8 votes
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                  0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                • Thinking Globally With Your Product Marketing

                  Whether your business is just starting out or if it has been around for 50 years, it’s important to think globally when developing and executing your product marketing strategy. This presentation will give you tips from marketing experts on some of the things you can do today to prepare for global growth. It will cover topics such as how to best prepare your marketing content for translation; how to identify who your competition is outside the United States; and how to run lead generation programs for your in-country sales reps. All attendees at this session will receive an ebook containing…

                  26 votes
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                    0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                  • Building a InCredible Product Brand

                    Building a brand is what can make or break a new product. Often what distinguishes a successful product from an also-ran is a brand that's credible and resonates with the marketplace.

                    We'll look at what makes for a successful brand, going beyond image to finding the true value of your product. Make your product stand out from the competition, be first in consumers' minds, and gain a loyal following of advocates and customers.

                    If branding is tricky, re-branding is even ******, because you need to create credibility for the new brand when you have the legacy of what's gone before.…

                    65 votes
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                      1 comment  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                    • Don't Be Deceived: How to REALLY Improve Your Prospect Reach

                      Vendors wanting to sell us social or inbound marketing tools throw out stories and data suggesting we should all adopt their approach.

                      In a fun, fast-paced session, we'll look at real cases and the lessons they convey about determining what will work best (and when)to reach the prospects you seek to engage.

                      41 votes
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                        2 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                      • Start doing powerful marketing analytics with spreadsheets

                        Do you wonder where to start using powerful marketing analytics you’ve heard about?

                        We describe a half dozen marketing analysis case studies, with case studies, including: marketing programs effectiveness (a.k.a. marketing ROI), sales reporting and sales planning, product profitability analysis, customer profitability analysis, price elasticity analysis for one or several products, and sales commission planning. All the cases were done with spreadsheets without macros.

                        SLIDES
                        http://www.slideshare.net/ProductCampBoston/start-doing-powerful-marketing-analytics-with-spreadsheets-richard-petti-product-camp-boston-may-2013-20686725

                        10 votes
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                          1 comment  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →

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