Session ideas for ProductCamp Boston - May 4, 2013

Welcome to the home of all proposed sessions for ProductCamp Boston on May, 4, 2013!

To propose a session that you would like to lead at ProductCamp, please post it on this page.

Everyone is encouraged to vote for proposed sessions they would like to attend at ProductCamp. Initial voting will conclude on May 1 at 11:59pm EST, at which time the schedule for time slots 1-4 will be established and then published. The sessions with the most votes will be scheduled in the biggest rooms at ProductCamp.

Votes for proposed sessions posted on this page after May 1 (including at ProductCamp on May 4) will be tallied at ProductCamp after breakfast during the keynote, at which time the schedule for the 5th and final time slot will be published.

For folks proposing sessions, get creative! You are encouraged to post a link to a video pitch of your proposed session, and any other materials that might be useful to the voting community!

Thank you!

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  1. So: No One’s Opening Your Emails?

    Content may be king – but if no one’s opening your emails, what then?
    Face it: Most marketing campaigns are pretty lousy. But you can fix them – by breaking a few simple rules.
    In a fast-paced, interactive workshop, we’ll map how to grab distracted buyers – and get them wanting more. You’ll leave with real-world tips to
    • Boost email click-throughs – (how does a 600% gain sound?)
    • Grow your pipeline 100% with campaigns prospects can’t ignore
    • How to play this up for free PR

    31 votes
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      0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
    • Get noticed! How to enhance your PM personal brand

      PMs work HARD. Do you ever wish you got more recognition for your herculean efforts? Annoyed that others seem to get more attention despite doing less? Stop complaining and do something about it!

      Successful PMs have a mix of analytical and interpersonal skills - a combination that can be hard to find. Surprisingly, the "soft skills" can be the hardest to master. In this session you'll learn concrete and specific examples of how to enhance your personal brand as a PM - from using body language cues to self-promotion.

      These tips can help you reinvent yourself in the eyes of…

      3 votes
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        0 comments  ·  Career Development  ·  Flag idea as inappropriate…  ·  Admin →
      • The Product Manager Pathfinder: Building and Growing High Performing Product Management Teams

        This session will help you build and effectively manage a product management team. We will also discuss ways to empower your product management team to lead high performing product teams.

        Product Management is a critical function for product-driven organizations that want to create new revenue streams and a sustainable competitive advantage. A recent CBS news report shows that Product Management is recognized as the fourth most important corporate job in the U.S., with only CEOs, Executives and General Managers higher on the list.

        In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product,…

        90 votes
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          1 comment  ·  Career Development  ·  Flag idea as inappropriate…  ·  Admin →
        • How to Build Roadmaps that Stick

          Wouldn't it be great if no one could argue with your roadmap? Wouldn't it just rock if you could cut through the endless debates and circular arguments, get to consensus, and just execute?

          I'm Bruce McCarthy, VP of Product at NetProspex and Chief Product Person at UpUp Labs. In 17 years as a product person, I've built a roadmapping methodology on 5 pillars:

          * Strategic goals
          * Objective prioritization
          * Shuttle diplomacy
          * Transparent themes
          * Punctuated equilibrium

          At last year's ProductCamp, my standing-room-only session on prioritization was a huge hit with product people. This year I will focus on…

          124 votes
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            3 comments  ·  Product Development  ·  Flag idea as inappropriate…  ·  Admin →
          • Improve Your Product Portfolio Through Analytics

            • Are you implementing the right business intelligence strategy?
            • Are your product ideas aligned with your business and innovation growth strategies?
            • Is your product portfolio balanced across product type, risk, time, resources and ROI?

            When delivering business intelligence solutions, getting meaningful data into the hands of the right people in ways they'll understand and use is extremely important. By bringing together this information you'll empower your customers to more accurately analyze business failures and successes, and your product team can make better decisions about how to improve your product.

            Managing data is a big challenge, especially for companies…

            71 votes
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            • Building a Winning Strategy Using The Kano Model

              The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should be focused on what you can do to delight your users.

              In this session, Jared presents the Kano Model. The Kano Model helps you gauge your users’ expectations. When you approach delight from a perspective of pleasure, flow, and meaning, you can then determine which features meet these objectives.

              The audience asked a bunch of great questions during the live seminar. In this…

              52 votes
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              • Product Marketing in an Agile Environment

                Let's talk about the effect of agile product development on go-to-market and marketing.

                Agile moves at a vastly different pace than traditional "waterfall" development. When your product team is rolling out new features every month or less, how do you bring them to market? Do you promote new capabilities and value propositions as they become available? Or do you wait for critical mass and go for a big bang? What's worked for you? What's bombed? How else do agile and SaaS change the marketing mix?

                Share your experiences, your lessons and your successes in this lively discussion.

                Steve Robins is…

                38 votes
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                  0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                • Successful Go To Market Strategies

                  New products are the life force that sustains our companies. Yet the journey from the lab to market success is fraught with peril. How do you avoid having your product trapped in this Valley of Death?

                  In this session we will use a case study of an actual breakthrough innovation that was successfully brought to market.
                  We’ll cover the following topics.
                  • The three major obstacles to new product success
                  • A 4 step process for successfully introducing new products.
                  • The one question to ask your prospects to accelerate their buying process

                  67 votes
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                    1 comment  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                  • The Confident PM

                    Before you can be a rock star or even an opening act, product managers need core confidence in themselves and their professional abilities.

                    This means know how to do the hard stuff like product requirements and personas – as well as - the soft stuff like dealing with difficult people and communicating effectively.

                    Come discuss with peers and learn from studies and expert experience about the fundamental elements that give Product Managers confidence to do competent, rewarding work. Create an action plan to kick up your own or your product management team’s confidence starting now.

                    46 votes
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                      0 comments  ·  Career Development  ·  Flag idea as inappropriate…  ·  Admin →
                    • "Just Say No!" and other real life tips to become a better Product Manager

                      - How to choose the right features
                      - How to prioritize
                      - How to interview a customer
                      - How to get more from R&D
                      - Which free tools can save you time as a product manager
                      - How to provide a development commitment during a sales process
                      - How to maximize each version release

                      And additional 4 real-life examples that can help you build better products that real customers use.

                      102 votes
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                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                      • Discovering Product Requirements

                        As a product manager or product owner, you are responsible for discovering and deciding on product requirements and communicating them to delivery teams. While user stories and personas can be powerful techniques for communicating, they may be too “big” or “too small”, leave out critical requirements, or simply are inappropriate for some product domains. We’ll use a simulation to demonstrate how to conduct “structured conversation” to explore, evaluate, and confirm product needs—requirements to build a shared understanding of product needs. You’ll see how your can enrich conversations by holistically exploring functional and nonfunctional requirements using the 7 Product Dimensions and…

                        67 votes
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                          0 comments  ·  Product Development  ·  Flag idea as inappropriate…  ·  Admin →
                        • Your Pricing Sucks!

                          Are you maximizing your potential profitability? Are you leaving money on the table? You may be if you are not engaging in lifecycle pricing for your product or solution. Come find out the best-in-class tools and process to maximize your profits.

                          38 votes
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                            0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                          • Agile & B2B Product Management – A Marriage Made in Heaven

                            This discussion will settle all the debates and ambiguities on product managers vs. product owners. It will answer the $1 million question: are both roles necessary? And most importantly, you’ll gain insights on how to structure your team for optimal performance without adding headcount.

                            35 votes
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                              0 comments  ·  Career Development  ·  Flag idea as inappropriate…  ·  Admin →
                            • How Open is Eating the World (and What it Means for Marketing)

                              Open source has been one of the biggest stories in the world of software over the past decade and more. And, today, the principles underpinning the open source software movement are cropping up in more and more different forms in more and more different places. If you have any connection to marketing in just about any field, these trends are affecting you.

                              This presentation will take you through what open source really means. (Hint, it's not just free software.) It will discuss the bigger trends around openness and collaboration. And it will look at some of the business model implications,…

                              24 votes
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                              • Steve Johnson's stories of product management

                                Come hear my shaggy-dog stories about product management but watch out!—you might just learn something along the way. Learn about the product manager and the car that broke down. Learn why Star Trek is a better marketing metaphor than Star Wars. I’ll explore five principles for product managers and product marketing managers—all in story format.

                                SLIDES
                                http://www.slideshare.net/sjohnson717/130504-boston-pcamp-spring-2013

                                43 votes
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                                • Building a InCredible Product Brand

                                  Building a brand is what can make or break a new product. Often what distinguishes a successful product from an also-ran is a brand that's credible and resonates with the marketplace.

                                  We'll look at what makes for a successful brand, going beyond image to finding the true value of your product. Make your product stand out from the competition, be first in consumers' minds, and gain a loyal following of advocates and customers.

                                  If branding is tricky, re-branding is even ******, because you need to create credibility for the new brand when you have the legacy of what's gone before.…

                                  65 votes
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                                    1 comment  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Measuring Your Ability To Innovate

                                    This session introduces a Innovation Maturity Modle that allows organizations to assess their capability to innovate reliably.

                                    12 votes
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                                      0 comments  ·  Product Development  ·  Flag idea as inappropriate…  ·  Admin →
                                    • The Art and Science of Product Pricing

                                      Pricing is often overlooked as a strategic lever essential for revenue and profits. The art and science of pricing is all about setting prices that help your organization capture some of the value that your solutions deliver to customers. Learn techniques that will help you uncover the hidden value drivers that truly differentiate your offering from the competition.

                                      48 votes
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                                        0 comments  ·  Product Development  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Introduction to Solution Marketing

                                        Today, some of the most successful companies in the world are thinking beyond products. These companies develop and market solutions. Learn why you need to think beyond your products and how leading companies are succeeding with solution marketing.

                                        You will learn:

                                        - Why customers want more than products
                                        - Why they want solutions
                                        - Solution marketing lessons from leading companies like Apple, Amazon - and even ChuckECheese's
                                        - How solution marketing supports social media
                                        - 5 things every solution should include
                                        - How to build your solution marketing strategy
                                        - 5 things you can do to begin solution marketing at…

                                        9 votes
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                                          1 comment  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                                        • The Product Management X-Factor: How to be a Rock Star

                                          Product managers are asked to be strategic, tactical, technical, and business-oriented at the same time. Despite our diverse backgrounds, some product managers seem to be more effective than others, rising to the top as "rock stars." Join ProductCamp Austin founder Paul Young for a discussion about what makes regular product managers into stars.

                                          SLIDES
                                          http://www.slideshare.net/paultyoung/the-produt-management-xfactor-how-to-be-a-rock-star-product-manager

                                          48 votes
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                                            1 comment  ·  Career Development  ·  Flag idea as inappropriate…  ·  Admin →
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