43 results found
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Start doing powerful marketing analytics with spreadsheets
Do you wonder where to start using powerful marketing analytics you’ve heard about?
We describe a half dozen marketing analysis case studies, with case studies, including: marketing programs effectiveness (a.k.a. marketing ROI), sales reporting and sales planning, product profitability analysis, customer profitability analysis, price elasticity analysis for one or several products, and sales commission planning. All the cases were done with spreadsheets without macros.
10 votes -
Better Meetings
We all have been there, that meeting that's just sucking the life out of the room. This session will be about how to take back control your meetings through setting the right tone, agenda and outcomes. Some Gamestorming techniques will also be applied.
5 votes -
Practical Patent and Trademark Search Tools
Too many entrepreneurs have a great idea for a product and launch it before doing some much needed IP searching. Do you want to know what's already out there before you take the leap? Have you picked a product or company name only to later find out that it's been taken?
This session will highlight practical, cheap and FREE tools (and how to use them), available to anyone, that will allow you to search for patents and trademarks. Already established? These tools can also be used to get an understanding of the market and gain knowledge of your competitors.8 votes