As a product manager or product owner, you are responsible for discovering and deciding on product requirements and communicating them to delivery teams. While user stories and personas can be powerful techniques for communicating, they may be too “big” or “too small”, leave out critical requirements, or simply are inappropriate for some product domains. We’ll use a simulation to demonstrate how to conduct “structured conversation” to explore, evaluate, and confirm product needs—requirements to build a shared understanding of product needs. You’ll see how your can enrich conversations by holistically exploring functional and nonfunctional requirements using the 7 Product Dimensions and selective use of analysis models. These practices are useful for agile/lean as well as more traditional projects. You’ll use these conversations to fuel your daily work, refine your product backlog, and efficiently plan and analyze product needs to allocate them to delivery cycles