43 results found
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M*A*S*H – Marketing Answers Supplied Here
The marketing doctors are in! Bring your general and/or specific marketing questions and get both diagnoses as well as recommended cures.
Not feeling the social media love? Can’t quite connect with mobile marketing? Don’t want your lunch or your newsletters to end up being SPAM? Nothing is off limits in this supportive marketing clinic.
Longtime marketer and BPMA BFF, Alyssa Dver, will facilitate this marketing therapy session leveraging the collective experiences and wisdom of the PCamp crowd in attendance.
Free consulting and camaraderie – how collectively cool!
15 votes -
Don't Be Deceived: How to REALLY Improve Your Prospect Reach
Vendors wanting to sell us social or inbound marketing tools throw out stories and data suggesting we should all adopt their approach.
In a fun, fast-paced session, we'll look at real cases and the lessons they convey about determining what will work best (and when)to reach the prospects you seek to engage.
41 votes -
Demystifying a Powerful Collaboration Technique
What graphic facilitators do can seem like magic. They visually capture a conversation in a public way that helps all the participants understand what has been said and come to consensus faster. One technique that anybody can learn is how to use wireframe sketching to accomplish the same thing when the conversation is about software and requirements. No drawing ability is required.
In this engaging workshop, you will learn and practice the individual skills necessary to use wireframe sketches to facilitate conversations, drive to consensus, and simplify your deliverables. I have used this technique for years to help teams focus…
9 votes -
Hammers, Anvils, and Hot Iron - Forging Partnerships
All product managers need to build relationships with internal and in many cases external partners. When engaging with business units like sales or finance or when you engage with partners who are building your products, or (gasp!) who are buying/distributing them - you need to keep everyone on your side. What are some of the key parts of making these relationships work. How do you form the partnerships? How do you build off of relationships handed over to you? What do you do to maintain, build on, and leverage relationships in the product arena when you need them the most?…
20 votes -
Thinking Globally With Your Product Marketing
Whether your business is just starting out or if it has been around for 50 years, it’s important to think globally when developing and executing your product marketing strategy. This presentation will give you tips from marketing experts on some of the things you can do today to prepare for global growth. It will cover topics such as how to best prepare your marketing content for translation; how to identify who your competition is outside the United States; and how to run lead generation programs for your in-country sales reps. All attendees at this session will receive an ebook containing…
26 votes -
When Consensus Decision-Making Works
We often talk of the “wisdom of crowds” and the power of collective knowledge. But supporting evidence is often more anecdotal than data-based. This session provides a compelling example of how, under the right conditions, consensus decision-making can be an extremely powerful tool. And it does so using extensive primary data from a contest held over more than 25 years. The session also considers the types of decision-making to which these techniques apply and how the widespread availability of information on the Internet has affected this decision-making over time.
8 votes -
Make Your Team Smarter
Research on collective intelligence – the “C factor” - demonstrates that teams work smarter when team members take turns and are sensitive to non-verbal cues.
Most teams have a couple of dominant members. The rest of the team listens, head-nods, texts or zones out completely. You can break this unproductive dynamic by using a process tool that requires one-hundred percent participation and engagement.
Lego® Serious Play® is a formalized a play-based process tool that has been proven and tested for over 10 years. The methodology is based on the beliefs that everyone can contribute to the discussion, the decisions and…
44 votes -
Running successful product betas
Successful product development usually requires running a beta. This means answering such questions as:
- Who should be included? Who makes best beta candidates for enterprise product?
- What should be "beta'd" - UI/UX (Can people use it - do they love it)? Technical functional (does it work)? Business value (does it achieve what it is supposed to? Is it worth it)?
- How much development should you do in advance vs during beta?
- Who should manage it - marketing, pm or engineering?
- Should you limit to those who will place order if successful?6 votes -
What A Dead Squirrel Taught Me About Value Propositions
A unique and compelling value proposition is essential to the success of a product. Yet, too many organizations lack the skills, experience and a proven process to develop one that resonates with their target customer.
This session outlines the author's run in with a squirrel and the lessons learned about creating a powerful value proposition. The session is based on the #1 article at Fastcompany magazine which has been viewed by millions. http://bit.ly/YGW4kTWe conclude the session by describing the 7 attributes of a powerful value proposition.
9 votes -
How to Manage Product management Startup Chaos
From bug triage to strategic roadmaps. From Go to market plans to sales calls and RFP responses. Oh, and doing strategic product planning, taking feedback from customers, and understanding be market. At a startup or small company, the scope of a product manager is enormous.
How do you manage the chaos, balance the short long term priorities, and keep the management happy?
In this very interactive session, we'll discuss the various hats we wear, and brainstorm how to keep the balance.
9 votes -
How To Attract More Of The Right Employees In Only Four Hours: Applying Your Marketing Skills To Hiring Talent
The economy is heating up, and great marketing and product management practitioners have a number of options, from client-side roles to agency roles to consultancies to big data startups. Hiring managers need to compete for top talent. But curiously, many dash off job descriptions that put readers to sleep rather than entice them. And many have recruiting processes that resemble a black hole more than an engaging two-way discussion. Then they are disappointed when they fail to attract and land the ‘right’ people.
This session will help you to become more authentic and predictive in your recruiting, to attract the…
17 votes -
PLAY to win the product development race. SERIOUSLY.
Ever wonder why the product development cycle is so long?
Lego® Serious Play® is an innovative, collaborative communication tool that uses visual models – in the form of Lego® brick constructions – to create a universal language that allows people from vastly different backgrounds to immediately understand each other.
Imagine a meeting where users, the product development team and the marketing team sit around the same table, designing together. You can prototype, get feedback and develop a marketing strategy the very same day.
Experience how Lego Serious Play can dramatically shorten your critical path and time to market.
50 votes -
GTD while remaining happy
What does it take to get things done while remaining happy, centered and unruffled by the ups and downs of life? And how can you remain focused while working in a career such as product management that requires you to balance a hundred different things? Drawing from several philosophies, including mindfulness, Getting Things done, and understanding of your brain at work, I present a set of tips and tricks to help you get started, and a path to progress further as you go along the path to happiness in your career.
19 votes -
Lean startup, Hardware Edition
Everybody knows all about lean startup, MVP, customer development and product/market fit (or at least, we hope everybody does). The key tenets make total sense: MVP as the smallest possible thing you can build to complete a build-measure-learn cycle; the need for speed; charge from day one if you can and so on. A software startup can easily go through two or three build-measure-learn cycle in a couple of months.
But what if your startup is creating a hardware product, where it takes 6 months or more to manufacture the smallest possible thing you can test with?
In this talk…
34 votes -
How to save your organization 4+ months of wasted work
Have you ever had...
- One persuasive stakeholder get his "pet" project approved by Sr. Mgt that is ill defined in goals and purpose?
- One customer driving you to make decisions you believe aren't effective for the users, other customers, or your company?
- A desire to transition your organization from a professional services to a product company?
If so, you will find value in a real life story that outlines 3 low cost and simple steps that can save you and your company valuable time in the future by "managing" these issues effectively. Let our success in failure be your guide...
36 votes -
Product Camp was Awesome
I liked this year PCAMP. I thought things could be more hands on with some more workshops. I wasn't able to do everything but I particularly like building product roadmaps because it got people involved. Not like a Q&A session or lecture section but a fundamental building workshop. I believe learning is done through doing not by simple lectures or Q&A session.
1 vote -
Product Management in the Year 2020
What will our profession look like in the year 2020? What skills will be most important? Will technology play a bigger role? How will the stature of product management/marketing change within the organization? There are plenty of clues today that offer a glimpse of the future. Join the discussion.
36 votes -
Guerrilla User Testing
Having trouble getting started testing your ideas with users?
Learn how you can take the first step getting your idea in front of users- without developers, without professional designers, and without dedicated user researchers.The goal will be to inspire YOU to do quick and dirty validation of their ideas, and if time allows to work through challenges that YOU have.
1 vote -
8 votes
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Product Managers and the FDA
What is the role of the Product Manager in Medical Device or other FDA -regulated environment?
How can operating in a regulated environment make you a better product manager?
Which Product Management skills are particularly valued by the FDA?2 votes