New products are the life force that sustains our companies. Yet the journey from the lab to market success is fraught with peril. How do you avoid having your product trapped in this Valley of Death?

We will use a case study of an actual breakthrough innovation that was successfully brought to market.

We’ll cover the following topics.
• The three major obstacles to new product success
• A 4 step process for successfully introducing new products.
• The one question to ask your prospects to accelerate their buying process

This presentation was the highest rated presentation at last year's Product Camp. I am repeating it as the request of the product camp leadership team.