40 results found
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User Centered Design: How to please users and get the CEO off your back
As a product manager, you are no doubt inundated with feature and functionality requests based on strong personal opinions or unexpected circumstances from within your organization. This session will discuss approaches to neutralize strong opinions and back up your decisions with objective, scientific research. User Centered Design (UCD) allows you to do exactly that — it gives you the hard evidence you need to prioritize feature requests, differentiate your offerings and sell more product. Now you will have all the tools you need to deal with your most common challenges, including:
• A current crisis: “The VP of Sales needs…91 votes -
How to prioritize requirements objectively and end roadmap arguments
Use a simple scorecard based on objective criteria derived from company goals to win arguments with Sales, Engineering, the CEO and the CFO. We'll work through examples of how to capture, score, prioritize, socialize and come to consensus on your roadmap.
I would be happy to lead this session: Bruce McCarthy
44 votes -
Freemium: How Giving Away Your Products Can Be Very Profitable
Everybody loves free, but how can you turn a profit by giving your products away? In this session, you'll learn about successful business models that turn free products into profit. You will hear about how much free is too little or too much, how to look at your products from a freemium perspective, and how to engage the rest of your organization.
44 votes -
Successful Go To Market Strategies
New products are the life force that sustains our companies. Yet the journey from the lab to market success is fraught with peril. How do you avoid having your product trapped in this Valley of Death?
We will use a case study of an actual breakthrough innovation that was successfully brought to market.
We’ll cover the following topics.
• The three major obstacles to new product success
• A 4 step process for successfully introducing new products.
• The one question to ask your prospects to accelerate their buying processThis presentation was the highest rated presentation at last year's…
44 votes -
Why and how to create and edit articles for Wikipedia
This proposed presention will be based on a interview I did with David Meerman Scott for his blog:
http://www.webinknow.com/2012/02/how-to-create-and-edit-articles-for-wikipedia.html
Wikipedia is among the top ten most visited sites on the Web. When there is a Wikipedia article on a topic that you search on, I'm sure you’ve noticed that article usually appears as one of the top few results, frequently in the number one position.
There's no doubt that Wikipedia is important.
However there are few people who understand the inner workings of Wikipedia and how the more than 3.8 million articles in the English language (and millions more in…
42 votes -
Lessons learnt from customer visits - do's and don'ts
Customer visits can be the best qualitative method to learn the most about your customers/prospects - stuff you will not learn from surveying them. But this is only if you do them right. Based on experience doing 300 of them in 10 different countries, I would like to share what has worked and what has not.
40 votes -
Drawing the Line Between Product Marketing and Product Management
Product Marketing and Product Management are two job responsibilities that are often confused with each other in enterprise software companies. Many companies struggle with where to draw the line between the two.
Is it as simple as the difference between Outbound and Inbound? In other words, Product Marketing communicates with outside organizations and Product Management is responsible for internal interactions. In reality, companies cannot always find the perfect people to fit their definition and mold.
Through this session, companies can learn through multiply case studies how to ensure Product Marketing and Product Management cooperation and success.
40 votes -
Managing product in a startup
A group discussion around the 80/20 of running product within a startup.
Startups live and die by how quickly they can experiment their way to great products, and - as with any good experimentation - there are high-value and low-value activities that we could be doing to create those results.
Throughout the dev process - from idea to complete - how do we add the most value? What feels like waste? How do we keep the right people involved at the right times?
The goal: have most everyone walk out with ideas you can bring back to your team to…
39 votes -
Career Planning: Develop and Manage a Career Roadmap
Career Planning: Who are you? Where are you going?
Format: Town HallAbstract: Product Management and marketing continues to evolve and represent a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers.
38 votes -
How to Build a Shared Understanding of Your Requirements
As a product manager, you are responsible discovering and for communicating requirements to engineering/delivery teams. While user stories and personas can be powerful techniques, they may be too “big” or “too small”, leave out critical requirements, or they may be inappropriate for some product domains. Learn essentials for conducting rich, efficient structured conversations about your product using the 7 Product Dimensions. See how you can gain a holistic and shared understanding of requirements among all product stakeholders.
35 votes -
The Product Manager Pathfinder: How to Prosper as a Product Manager or Marketing Manager
Objectives:
Why should I hire or promote you over others?
What are your key differentiators as a product manager or marketing manager?
What can you do to accelerate your career in product management or product marketing?This discussion will help you understand how to answer these questions. We will identify key tips to differentiate yourself and accelerate you career as a product team leader. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable…
34 votes -
Whitespace Market Interviewing Now
You know the power of interviewing prospective buyers and wish you had this kind of data to truly lead your team from this informed marketplace perspective. But how do YOU identify and reach them? How many do you need to demonstrate validity? How do you conduct them? How to overcome "too busy" and really make this happen!
This session will draw on the presenter's recent experience having reached & conducted market interviews with >20 whitespace VP+ participants in a single month.
Bob Levy, the first president and co-founder of the Boston Product Management Association, will share personal experiences and tactics…
31 votes -
Deliver Value with Product Roadmaps
Product roadmaps are a strategic tool that aligns and transforms business goals and stakeholder values into plans for delivery. Roadmaps articulate how your products will achieve its vision, help you uncover technology roadmap requirements, communicate to internal and external customers, and provide a sound foundation for planning. We’ll explore the why’s, what’s, and how of product roadmaps, ways to visualize roadmaps, steps for building and sustaining product roadmaps, and a sampling of techniques to set the context for exploring and evaluating features on your roadmap.
30 votes -
Agile devs meet UI design : how does a product manager mesh two processes
In some organizations the UX/UI team will be working to it's own process, not necessarily coordinated or part of the engineering product development process. As product manager we may be caught in between. We'll share stories from the trenches, what workes and what doesn't
29 votes -
How to Take Back That Strategic Product Management Job You Thought You Had
The terms strategy and strategic are all over your job description like a cheap suit. Why didn’t it turn out that way? Learn why this happens and how product management teams can put the strategy factor back in their routine.
28 votes -
Designing Enterprise Dashboards
In the design of enterprise software products, the dashboard is becoming an increasingly popular solution, often advertised as the cure all for corporate information overload and the big data deluge. Whether you're fitting together disparate pieces of a legacy software puzzle, deep diving into custom system analytics, or surfacing knowledge from a giant proprietary database, a custom dashboard might be the right choice for monitoring and mining your data.
However, dashboard design can be extremely tricky: With many possible user groups, from executives to project managers to administrators to domain specialists, no two dashboard solutions are the same, and one…
28 votes -
Win/Loss Analysis: A tool for product managers
Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about development? about the portfolio, product, and feature set? This session will highlight three critical touchpoints--before, during, and after an implementation—and explore the insights we can use to make better product decisions.
26 votes -
Getting a mobile app to market
Whether you're in an enterprise, create traditional hardware and software products, or in an exciting new startup - getting a mobile app to market is becoming a common requirement. The options and challenges are already vast and complicated. Let's cover some of the common scenarios and then drill down into the more interesting ones, looking at technology approaches, building vs outsourcing, development, marketing, and pricing.
25 votes -
Service Design
any of our "products" are actually services. How do we approach multi-modal/multi-touchpoint design in our management of product?
What journey models do you use?
I'll share my experience with these models and see how others approach this type of problem.
23 votes -
How to Talk to Your Sales Team
"Sales just doesn't get it!"
"I've told them five times!"
"What, can't they read?"It's easy to complain about sales butchering your product story or promising features that don't exist. But before you blame them, realize that we often overlook our responsibilities, as the PM/PMM, to deliver that information.
This session will focus first on the mindset of a typical hi-tech sales team. You'll understand that there are good reasons why sales doesn't always catch what you throw at them, and why you should modify the methods, frequency, and style of your communication to match their expectations.
We'll then share…
21 votes