Win/Loss Analysis: A tool for product managers
Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about development? about the portfolio, product, and feature set? This session will highlight three critical touchpoints--before, during, and after an implementation—and explore the insights we can use to make better product decisions.
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Steve Johnson
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Anonymous
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Great session. In fact, research has shown that most salespeople (~60%) are wrong about why they win or lose a deal. Those in product leadership looking to implement win-loss analysis, check out this free guide: www.clozd.com/resources/bestpractices