5 results found

1. Whitespace Market Interviewing Now

   You know the power of interviewing prospective buyers and wish you had this kind of data to truly lead your team from this informed marketplace perspective. But how do YOU identify and reach them? How many do you need to demonstrate validity? How do you conduct them? How to overcome "too busy" and really make this happen!

   This session will draw on the presenter's recent experience having reached & conducted market interviews with >20 whitespace VP+ participants in a single month.

   Bob Levy, the first president and co-founder of the Boston Product Management Association, will share personal experiences and tactics to help you succeed with market interviewing and answer any questions you might have on this topic.

   You know the power of interviewing prospective buyers and wish you had this kind of data to truly lead your team from this informed marketplace perspective. But how do YOU identify and reach them? How many do you need to demonstrate validity? How do you conduct them? How to overcome "too busy" and really make this happen!

   This session will draw on the presenter's recent experience having reached & conducted market interviews with >20 whitespace VP+ participants in a single month.

   Bob Levy, the first president and co-founder of the Boston Product Management Association, will share personal experiences and tactics… more

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2. Why Innovation Is Essential To Ignite Your Company’s Growth

   Objectives
   • Why should you lead innovation within your company?
   • What should you do to encourage innovation?
   • How do you harness the power of innovation to increase your company’s value and minimize risk?
   Description
   Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are, what they do, and how they do it. Few executives feel their companies are good at the specific processes and tactics frequently tied to successful innovation, such as generating breakthrough ideas, selecting the right ideas, prototyping, and developing business cases. We will provide insights to help you define and implement a process to drive innovation within your company using a sustainable approach to ignite business growth.

   Who Should Attend
   This discussion is for those who want to lead innovation efforts to ignite business growth.

   Vote!
   Vote for this highly engaging topic if you want to join me for a discussion regarding how to lead innovation efforts within your company.

   Objectives
   • Why should you lead innovation within your company?
   • What should you do to encourage innovation?
   • How do you harness the power of innovation to increase your company’s value and minimize risk?
   Description
   Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are,… more

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3. When it's the Product Manager's Turn to Review Legal Documents

   After weeks of negotiation, your company is about to sign an agreement with a large client or partner. There are just a few contract terms to be ironed out. And then someone says "Has the Product Manager reviewed this agreement?" Now you have just a few hours to read through a long agreement with several attachments and lots of redlining. What do you look for? How can you spot potential problems? Which sections can really benefit from a product manager's expert eye? I plan to bring some real life examples so we can have a hands-on session, and exchanges ideas about how you can add value to a process that can be complex and confusing.

   After weeks of negotiation, your company is about to sign an agreement with a large client or partner. There are just a few contract terms to be ironed out. And then someone says "Has the Product Manager reviewed this agreement?" Now you have just a few hours to read through a long agreement with several attachments and lots of redlining. What do you look for? How can you spot potential problems? Which sections can really benefit from a product manager's expert eye? I plan to bring some real life examples so we can have a hands-on session, and exchanges ideas… more

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4. Gamestorm your next meeting

   Do you have meetings that feel unproductive? Long, tedious and you wish you were elsewhere? Gamestorming can help! Based on the popular business book, we'll cover ways to plan out your meeting and be more engaging and efficient.

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5. Product Management Metrics or How to truly manage your products like a CEO

   Do you find that Product Management is too focused on Product and not enough on Management?
   Are you struggling to raise your head above the daily firefighting and maintain a good overview of the state of your product(s)?
   Product Management responsibilities typically cover business, go-to-market, organizational and technical areas.
   This session will show you how to create a clear and general model that can be used to holistically manage your products across these 4 areas.
   You can use it to give executives a clear picture of the health and status of any product and allow for deeper discussion if needed.
   It can be applied to new products as well as mature ones, and for those in larger companies, can be used to roll up products into product lines so that everyone has a clear consistent understanding of what is and isn't working for a given product.
   This approach will definitely help you better become the CEO of your product. 
   

   Do you find that Product Management is too focused on Product and not enough on Management?
   Are you struggling to raise your head above the daily firefighting and maintain a good overview of the state of your product(s)?
   Product Management responsibilities typically cover business, go-to-market, organizational and technical areas.
   This session will show you how to create a clear and general model that can be used to holistically manage your products across these 4 areas.
   You can use it to give executives a clear picture of the health and status of any product and allow for deeper discussion if needed.

   … more
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