Session ideas for ProductCamp Boston - June, 2012

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If you wish to lead a session on June 9, 2012 please post the title of your session, its description, and your name.

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  1. Busted: B2B Lessons Learned the Hard Way

    Many of the things I was taught about marketing turned out not to be true - including 1 by Geoffrey Moore. This will be a quick paced session covering mistakes I as well as friends and clients made ranging from differentiation and positioning to branding. The hope is you can avoid them without the pain. Lots of examples to test your understanding of marketing.

    0 votes
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      0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
    • Reinventing web-based lead generation

      Everyone wants more leads, but we've got problems generating them from web sites:
      * who has time for webinars any more?
      * most white papers are just marketing junk and people know that.
      * prospects know they'll be contacted if they register - so registering isn't free any more.
      * WSM AKA SEO builds traffic - but so what?

      So what can we do?

      This workshop style session will discuss ways to deliver value to prospects and gather leads. It will be illustrated with an on-going example of successful lead generation using a novel method that generates leads - and…

      1 vote
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        0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
      • How to Talk to Your Sales Team

        "Sales just doesn't get it!"
        "I've told them five times!"
        "What, can't they read?"

        It's easy to complain about sales butchering your product story or promising features that don't exist. But before you blame them, realize that we often overlook our responsibilities, as the PM/PMM, to deliver that information.

        This session will focus first on the mindset of a typical hi-tech sales team. You'll understand that there are good reasons why sales doesn't always catch what you throw at them, and why you should modify the methods, frequency, and style of your communication to match their expectations.

        We'll then share…

        21 votes
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          0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
        • The Entrepreneur and Marketing

          This topic would be interesting, because the entrepreneur is all in one.

          The entrepreneur or solo-preneur, manage finances, sales, marketing, etc.. all...!

          7 votes
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            0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
          • Help! Sales won't bring me on customer visits!

            Gaining access to customers is crucial for product professionals, but what happens when Sales are the gatekeepers and they won't grant you access to their customers?
            This is a workshop style session driven by attendees' experiences where we'll discuss the reasons why Sales won't let you in and strategies and tactics you can use to gain the access you need.

            6 votes
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              0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
            • Myths that Will Harm Your Product and Career (and Strategies for Overcoming Them)

              There are an abundant of product marketing and product management urban legends that are harmful. In this session using numerous examples we will bust myths in key areas such as:

              empowering the sales organization
              the role of product marketing and product management
              prioritizing development projects
              developing value propositions
              interacting with customers and much more

              This presentation builds on the top rated presentation from last year's product camp.

              6 votes
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                0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
              • Successful Go To Market Strategies

                New products are the life force that sustains our companies. Yet the journey from the lab to market success is fraught with peril. How do you avoid having your product trapped in this Valley of Death?

                We will use a case study of an actual breakthrough innovation that was successfully brought to market.

                We’ll cover the following topics.
                • The three major obstacles to new product success
                • A 4 step process for successfully introducing new products.
                • The one question to ask your prospects to accelerate their buying process

                This presentation was the highest rated presentation at last year's…

                44 votes
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                  0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                • Freemium: How Giving Away Your Products Can Be Very Profitable

                  Everybody loves free, but how can you turn a profit by giving your products away? In this session, you'll learn about successful business models that turn free products into profit. You will hear about how much free is too little or too much, how to look at your products from a freemium perspective, and how to engage the rest of your organization.

                  44 votes
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                    0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                  • Win/Loss Analysis: A tool for product managers

                    Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about development? about the portfolio, product, and feature set? This session will highlight three critical touchpoints--before, during, and after an implementation—and explore the insights we can use to make better product decisions.

                    26 votes
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                      0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                    • Drawing the Line Between Product Marketing and Product Management

                      Product Marketing and Product Management are two job responsibilities that are often confused with each other in enterprise software companies. Many companies struggle with where to draw the line between the two.

                      Is it as simple as the difference between Outbound and Inbound? In other words, Product Marketing communicates with outside organizations and Product Management is responsible for internal interactions. In reality, companies cannot always find the perfect people to fit their definition and mold.

                      Through this session, companies can learn through multiply case studies how to ensure Product Marketing and Product Management cooperation and success.

                      40 votes
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                        0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                      • Names, logos, and tag lines - the mechanics of naming and messaging

                        Messaging is essential, particularly for a startup or new product. And it's more black art than science. This session will walk through the critical mechanics of messaging and naming - and help you identify the things that just don't matter enough to worry about.

                        8 votes
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                          0 comments  ·  Product Marketing  ·  Flag idea as inappropriate…  ·  Admin →
                        • Product Management and Marketing for B2B in Europe

                          Every startup/early stage software company I have worked for in the past 20 years has had a presence in Europe. While the B2C market tends to be similar between the US and Europe, B2B marketing has some significant differences. I'll go over those differences, including interesting real world examples, and lead an interactive discussion of how product marketing differs in Europe from the US.

                          4 votes
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