Product Marketing and Product Management are two job responsibilities that are often confused with each other in enterprise software companies. Many companies struggle with where to draw the line between the two.

Is it as simple as the difference between Outbound and Inbound? In other words, Product Marketing communicates with outside organizations and Product Management is responsible for internal interactions. In reality, companies cannot always find the perfect people to fit their definition and mold.

Through this session, companies can learn through multiply case studies how to ensure Product Marketing and Product Management cooperation and success.