Everyone wants more leads, but we've got problems generating them from web sites:
* who has time for webinars any more?
* most white papers are just marketing junk and people know that.
* prospects know they'll be contacted if they register - so registering isn't free any more.
* WSM AKA SEO builds traffic - but so what?

So what can we do?

This workshop style session will discuss ways to deliver value to prospects and gather leads. It will be illustrated with an on-going example of successful lead generation using a novel method that generates leads - and goodwill.