You’ve heard of MVP (minimum viable product), but how do you know if an idea is worth that time? At Constant Contact, we work on validating ideas with potential users first - the MVC (minimum viable concept) - which we test through design sprints.

Design sprints enable us to explore the fundamentals of customer needs (physical and emotional) to determine best possible versions of ideas.  Then, we build quick and dirty prototypes and put them in the hands of users.  By the end of a design sprint we’ve learned A LOT and have created a clear direction for where to take the idea next.  This process works for ideas big and small, whether germane to your business or off the wall.  

WARNING: This session will be highly interactive. Side effects may include: making work more fun, questioning traditional product release conventions, and post-it-itis.