Videos to Drive Marketing Strategy - The MathWorks Way
We will discuss how MathWorks Product Marketing Managers create and use internal videos to:
* Communicate strategy across multiple teams
* Get buy-in on positioning
* Improvise workflows
* Highlight usability issues
* Visualize the product feature
* Get an early start on marketing materials
* Create great products and messaging!
Rather than waiting for your development team to deliver a fully functioning feature for you to promote. We encourage getting your hands dirty early and showing a vision of how customers will learn about and experience your feature or product.
Teresa Hubscher-Younger
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Teresa Hubscher-Younger
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Now, that we've developed this session beyond the idea. We can tell you more - this will be an interactive session, where we will walk the group through the process of working with a development team to create an internal video for the purposes of developing the product and marketing strategy.