You’re about to show the product roadmap you’ve slaved over to your executives, your key customers or your sales team. What could possibly go wrong?

In the sequel to the most popular session at PCamp Boston 2013, Bruce McCarthy, Chief Product Person at UpUp Labs, Vice President and Chief Evangelist for the BPMA, and popular speaker, will explore the myriad mistakes product people make when developing product roadmaps.

He’ll explore what happens when you:

• Focus on features
• Try too hard to please
• Don't get buy-in
• Prioritize on gut
• Fail to tell a story

And he'll tell you what you can do to avoid the dirty dozen roadmap roadblocks.