62 results found

1. PowerPoint Karaoke Battle - Team Jeff Lash vs. Team Steve Johnson

   It's PowerPoint Karaoke with a twist. Join masters of the impromptu slides Jeff Lash and Steve Johnson to help them battle it out for the title of #PPTKaraokeBattle champion. Alicia Dixon will serve as Mistress of Ceremonies & Host.

   Participants will join either Team Jeff or Team Steve. Rounds will consist of timed presentations of unknown slides from one member of each team. The audience will vote on a winner for each round. The team with the most votes will be declared #PPTKaraokeBattle champion.

   This session will be fun yet educational, as the ability to present and think on your feet is paramount for any product professional.

   It's PowerPoint Karaoke with a twist. Join masters of the impromptu slides Jeff Lash and Steve Johnson to help them battle it out for the title of #PPTKaraokeBattle champion. Alicia Dixon will serve as Mistress of Ceremonies & Host.

   Participants will join either Team Jeff or Team Steve. Rounds will consist of timed presentations of unknown slides from one member of each team. The audience will vote on a winner for each round. The team with the most votes will be declared #PPTKaraokeBattle champion.

   This session will be fun yet educational, as the ability to present and think on your… more

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2. The Power Of Adjacency: Growth Strategies In Your Backyard

   Identifying and exploiting new opportunities for growth is a constant point of tension for companies. Yet in this never ending quest for growth, many business strategists fail to see the opportunities that are right in their backyards – customer or capability adjacencies that are very natural extensions of their current strategies. An adjacency-based approach to growth has the benefit of leveraging business assets that already exist, but it does come with risks. For example, strategies that are too far afield from your core offerings – and thus with weak linkages – are likely to fail.

   In this session we will discuss best practices in embedding an innovation culture into an organization through a structured approach of defining, scoping and exploiting adjacencies that can build a long-term pipeline of opportunities for growth. You will walk away from this session being able to:

   • Apply several methods for leveraging adjacencies in your own organization

   Presented by Mark Carr, Managing Partner, South Street Strategy
   • Understand how to evaluate and prioritize the best adjacencies for growth
   • Identify the key issues required to succeed with adjacencies and the risks to watch out for
   • Learn from case studies that demonstrate how a successful adjacency strategy can be developed and implemented.

   Identifying and exploiting new opportunities for growth is a constant point of tension for companies. Yet in this never ending quest for growth, many business strategists fail to see the opportunities that are right in their backyards – customer or capability adjacencies that are very natural extensions of their current strategies. An adjacency-based approach to growth has the benefit of leveraging business assets that already exist, but it does come with risks. For example, strategies that are too far afield from your core offerings – and thus with weak linkages – are likely to fail.

   In this session we will… more

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3. Getting More Out of the New Product Development Process

   The reality that most new products fail -- at a rate of 40%-80% depending on your industry – highlights the fact the most new product development processes lose their way. A successful new product strategy requires a laser focus on your customer’s wants, needs and pain points from initial idea framing, to development, to testing, to launch and support. Done right, the NPD process extends well beyond the product itself into areas such as pricing, packaging, and sales and marketing. With practical tips and illustrative case studies provided by Mark Carr, Managing Partner of South Street Strategy, you will walk away from this session being able to:
   • Identify and avoid the most common mistakes in new product development process
   • Apply new frameworks and tools to more efficiently innovate and launch a new product or service
   • Outline a plan for an integrated product launch

   The reality that most new products fail -- at a rate of 40%-80% depending on your industry – highlights the fact the most new product development processes lose their way. A successful new product strategy requires a laser focus on your customer’s wants, needs and pain points from initial idea framing, to development, to testing, to launch and support. Done right, the NPD process extends well beyond the product itself into areas such as pricing, packaging, and sales and marketing. With practical tips and illustrative case studies provided by Mark Carr, Managing Partner of South Street Strategy, you will walk… more

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4. Uncover the Secrets Your Customers Wish You Knew

   "What if we're wrong?"
   "What don't we know?"
   "What did we not even think to ask?"

   These are powerful questions that have the ability to change the course of any project. Finding the answers can be scary, but you don't need to be a Sherlock, Mulder, House, or even a UX research expert to get out of your bubble and find some answers. You know that relying only on internal experts can be limiting, but getting out there can be intimidating. However, your customers want to talk to you. They want to tell you everything you need to know to make them successful.

   In this interactive session, you'll learn a repeatable framework for identifying your biggest risks, how to formulate a plan to address them, who you need to talk to, and how to find and engage them. We'll cover how to ask good questions and to separate real insights from false leads. You'll use your current situation for the exercises so that you will have the outline of a plan that you can start to execute. Even if you don't have the benefit of expert researchers, you can learn how to effectively engage your customers to learn the secrets they desperately want you to know.

   "What if we're wrong?"
   "What don't we know?"
   "What did we not even think to ask?"

   These are powerful questions that have the ability to change the course of any project. Finding the answers can be scary, but you don't need to be a Sherlock, Mulder, House, or even a UX research expert to get out of your bubble and find some answers. You know that relying only on internal experts can be limiting, but getting out there can be intimidating. However, your customers want to talk to you. They want to tell you everything you need to know to… more

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5. Five Steps to Creating a Content Strategy that Generates Leads

   If you’re a product manager or product marketer, sooner or later you will have to create or drive content as part of your organization’s content strategy. This session will explain the five main steps you need to take to create a content strategy that generates leads. They are: 1) identifying your customer, 2) understanding the buyer’s journey, 3) auditing the content you have, 4) identifying new content to create, and 5) generating leads from your content. Sounds straight forward, but developing a good content strategy and executing it is a big challenge for most organizations and their aren’t a lot of B2B marketers doing it right today.

   Join, Carole Gunst, who has been a product marketer at several Boston-based technology companies ranging in size from boot-strapped ventures to major corporations, to learn more. See you at Product Camp!

   If you’re a product manager or product marketer, sooner or later you will have to create or drive content as part of your organization’s content strategy. This session will explain the five main steps you need to take to create a content strategy that generates leads. They are: 1) identifying your customer, 2) understanding the buyer’s journey, 3) auditing the content you have, 4) identifying new content to create, and 5) generating leads from your content. Sounds straight forward, but developing a good content strategy and executing it is a big challenge for most organizations and their aren’t a lot… more

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6. Competitive Intelligence for Product Decisions

   CI is commonly used to provide specific attack and defend tactics to sales. But wouldn't it be great to have reliable insight into competitive product features and roadmaps? CI can help uncover the product investments that buyers value.

   In this session I will present a framework called the Kano Model, and will share some examples of product management-driven competitive analysis. The remainder of the time will be spent with all of you brainstorming ways to apply these tools, and identifying key questions whose answers would help you develop better products.

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7. Developing products in healthcare - challenges and opportunities
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8. Research techniques to really know your customer

   What tool should one use for what purpose? When is observation better than interviews? Which quantitative methods have people used for product discovery and prioritization, and which ones are better?

   I am happy to kick this off, and then let's have a discussion and share knowledge on this topic. I am sure we have lot to learn from each other on this topic

   7 votes

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9. Manage & Market Your Presence

   Become an even more compelling communicator through dynamic, interactive exercises. Develop skills to enhance your presence and engage your listener.

   You will
   * communicate ideas persuasively
   
   * discover how effective you can be
   * bolster confidence
   * have fun

   With Communication Skills Expert & Speech Coach, Lauren Garlick who maximizes her extensive experience in perfecting presentations and proposals.

   7 votes

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10. Developer Evangelism: Spreading The Word, Inside & Out

    When we say that the web is becoming API-driven, we're really talking about using the offerings of specific companies like Facebook and Google. How do developers decide whose API to use and whose to abandon? Many of those companies are turning to developer evangelists and advocates to encourage developers, or even entire companies, to pursue deeper integrations.

    The job description of a developer evangelist is akin to "professional hat-wearer" and usually includes aspects of sales, marketing, community management. There's a strong case for getting them involved in product management because they collect so much feedback from real users in real situations. But how can product management best benefit from the work of someone whose paper title is in product marketing?

    When we say that the web is becoming API-driven, we're really talking about using the offerings of specific companies like Facebook and Google. How do developers decide whose API to use and whose to abandon? Many of those companies are turning to developer evangelists and advocates to encourage developers, or even entire companies, to pursue deeper integrations.

    The job description of a developer evangelist is akin to "professional hat-wearer" and usually includes aspects of sales, marketing, community management. There's a strong case for getting them involved in product management because they collect so much feedback from real users in real… more

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11. How do you measure up? A crowd-sourced, cross-pollinated discussion on evaluating product marketing effectiveness.

    As a product marketer how do you evaluate if you’re being effective? If you’re in marcomms, product management, sales or the CEO how do you evaluate if the role is being effective and properly supported?

    Is product marketing judged on volume output such as leads, events, webpages or trainings produced? Are you being driven by “optics and politics” and “the way things are done here “or jumping on the latest trends and content tactics du jour.

    How do you determine if your priorities are in the right place? If you are over or understaffed, if there are bottlenecks or organizational issues that inhibit effectiveness. Is your measure of success different at different stages of product/company development? Does product marketing in a start-up or for a new product get measured in the same way as a more mature one?

    Are there common metrics regardless of company size or product maturity?

    We’ll propose some straw man metrics and then organize the chaos that will likely ensue. So come ready to participate!

    As a product marketer how do you evaluate if you’re being effective? If you’re in marcomms, product management, sales or the CEO how do you evaluate if the role is being effective and properly supported?

    Is product marketing judged on volume output such as leads, events, webpages or trainings produced? Are you being driven by “optics and politics” and “the way things are done here “or jumping on the latest trends and content tactics du jour.

    How do you determine if your priorities are in the right place? If you are over or understaffed, if there are bottlenecks or organizational… more

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12. When does a QA enter??

    Yes we want to be more involved, yes QAs are the ones who spent a lot of time looking at the Product.
     There has always been debate about when is the right time for a QA to enter into cycle and no matter how many emphasis have been given on the fact “Sooner the better” in reality its always “we are done writing reqs, devs are done writing the code, lets get the QAs involve”.
    Here we can show some stats/ some possible solutions how its becoming more and more beneficial to involve the QA right from the day when a client calls and say “hey can i get the feature”.
    How do we be more involved with Product team? How do we help making consumer's experience better using our product?
    How can we help????

    Yes we want to be more involved, yes QAs are the ones who spent a lot of time looking at the Product.
     There has always been debate about when is the right time for a QA to enter into cycle and no matter how many emphasis have been given on the fact “Sooner the better” in reality its always “we are done writing reqs, devs are done writing the code, lets get the QAs involve”.
    Here we can show some stats/ some possible solutions how its becoming more and more beneficial to involve the QA right from the day… more

    6 votes

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13. Women in Product Management - Perilous Path or Rewarding Roadmap?

    An opportunity to network with other women in product management/product marketing and share stories. What unique challenges do women face? What unique capabilities do women bring to the role? How have you gone about finding role models or mentors? How have you gone about overcoming obstacles? A session filled with stories, facts, ideas, observations, and jokes.

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14. m.flux – When Your Product is the Experience

    We’ll discuss mcommerce and the focus on the mobile web or mobile apps from a user experience perspective. ECommerce and mCommerce solutions require development of the product as the interface between customer and a buying experience, and in most cases it doesn’t matter if there’s really a product behind it. The mobile site is intangible, constantly changing, and delivery is different for the product manager – to the extent there’s incorporation of design simplification, key result focus, and the importance of defining what the true business objectives are. Beyond requirements, user stories, or just a functional site, mCommerce may drives a very different focus.

    We’ll look into the how the mCommerce experience needs definition, the business case within the retail spectrum, and challenges in decision making that are somewhat unique to mCommerce – such as executing a mobile first/responsive design solution or enabling a mobile web vs. building an app.

    We’ll bring in some mobile stats, a bit of common sense, and apply it to the mCommerce universe – specifically for the retail market. Lastly, we’ll take a look at trends in mobile shopping to see real world application.

    We’ll discuss mcommerce and the focus on the mobile web or mobile apps from a user experience perspective. ECommerce and mCommerce solutions require development of the product as the interface between customer and a buying experience, and in most cases it doesn’t matter if there’s really a product behind it. The mobile site is intangible, constantly changing, and delivery is different for the product manager – to the extent there’s incorporation of design simplification, key result focus, and the importance of defining what the true business objectives are. Beyond requirements, user stories, or just a functional site, mCommerce may drives… more

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15. Tell Me What You Need: Customer-Oriented Product Development

    A successful new product or service strategy requires a laser focus on your customer’s wants, needs and pain points from development, to testing, to launch and support. Thus, a best-in-class NPD process takes an integrated approach that extends beyond the completion of the product to re-think and re-imagine how the launch will impact the entire value proposition -- including areas such as pricing, packaging, and sales and marketing. While many new product development processes do this to some extent, very few companies keep the customer at the center of this process every step of the way.

    While it’s true that companies should not rely on customers to directly identify their needs for new-to-the-world innovations – i.e. today’s equivalent of Ford’s Model T or Apple’s iPod -- product teams should always be thinking about what will motivate a customer to use the product and what market gap it fills. What are their goals at the end of the day, and how do their needs and pain points funnel into these goals? With practical tips and illustrative case studies, you will walk away from this session being able to:
    • Identify the difference between customer needs and goals
    • More clearly define your core customer segments for new products
    • Understand the importance of context-setting when marketing new products

    Join Mark Carr, Managing Partner, South Street Strategy who will present this valuable session

    A successful new product or service strategy requires a laser focus on your customer’s wants, needs and pain points from development, to testing, to launch and support. Thus, a best-in-class NPD process takes an integrated approach that extends beyond the completion of the product to re-think and re-imagine how the launch will impact the entire value proposition -- including areas such as pricing, packaging, and sales and marketing. While many new product development processes do this to some extent, very few companies keep the customer at the center of this process every step of the way.

    While it’s true that… more

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16. The Art of the Survey (and interview): why companies often build the wrong products

    For some reason, I’m strangely attracted to taking surveys. They seem like a great window into the minds of survey creators.

    They may also explain a lot about why companies often build the wrong products.

    When done well, surveys can often answer important questions and occasionally provide some real insights.

    The Good, the Bad and the Ugly

    But, most surveys aren’t very good. They tend to be the creation of either a wandering and curious mind or worse, they are the result of the corporate take-everyone’s ideas process. They also suffer from selection bias, poor completion rates and bad statistical analyses (topics covered elsewhere).

    • See more at: http://www.innovationexcellence.com/blog/2014/03/30/the-art-of-the-survey-why-companies-often-build-the-wrong-products/#sthash.DcyWL7Qr.dpuf

    This session would focus on how to:
    - figure out what question(s) you really want to answer
    - get those answered in surveys and interviews
    - show your survey takers real respect

    For some reason, I’m strangely attracted to taking surveys. They seem like a great window into the minds of survey creators.

    They may also explain a lot about why companies often build the wrong products.

    When done well, surveys can often answer important questions and occasionally provide some real insights.

    The Good, the Bad and the Ugly

    But, most surveys aren’t very good. They tend to be the creation of either a wandering and curious mind or worse, they are the result of the corporate take-everyone’s ideas process. They also suffer from selection bias, poor completion rates and bad statistical… more

    5 votes

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17. The Art of Rapid Prototyping

    With today's highly interactive software, designing on paper is not enough. Without being able to play with the interface, you can't really know how it will work. Rather than putting this off to the development phase or an explicit prototyping phase, start prototyping while designing. Learn how to build quick prototypes to answer specific design questions.
    Prototyping during the design process unlocks a deeper understanding of the system being designed, especially in today's world of highly interactive software. We all understand the value interactive prototypes can add to the design process, but prototyping can be unwieldy and quickly grow in scope. This session introduces the Art of Rapid Prototyping -- a way of thinking that involves building more specialized prototypes to answer very specific design questions.
    In this session, we will go through the basic axioms of rapid prototyping which have been derived from work in both physical and virtual mediums. These axioms help you identify what to prototype, when to prototype and how to prototype whether you are working with physical devices or software. We will then go deeper into specific techniques for developing rapid software prototypes. These techniques will provide specific and actionable techniques for quickly building meaningful prototypes. The focus of this section of the talk will be on how designers can use these techniques to inform design decisions.
    The session will end with a series of guided examples which will utilize the techniques to provide real and approachable examples of how to apply these techniques in everyday practice. While there will be some tips associated with specific
    recommended tools, this session is largely tool agnostic. The underlying principles of Rapid Prototyping work regardless of whether you are using programming languages like HTML5/Javascript/CSS or prototyping suites like Axure or Mockingbird.

    The session will include a section focused on building a prototype in real time.

    With today's highly interactive software, designing on paper is not enough. Without being able to play with the interface, you can't really know how it will work. Rather than putting this off to the development phase or an explicit prototyping phase, start prototyping while designing. Learn how to build quick prototypes to answer specific design questions.
    Prototyping during the design process unlocks a deeper understanding of the system being designed, especially in today's world of highly interactive software. We all understand the value interactive prototypes can add to the design process, but prototyping can be unwieldy and quickly grow in… more

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18. Lessons Learned from the Weather Forecasting Industry

    The weather industry is in many ways “ahead of the curve” when it comes to serving its customers and integrating technology. In fact, the industry has had to address certain communication and technology obstacles well ahead of most other types of organizations. Lessons learned from the weather forecasting industry can be applied to other industries to not only reduce risk, but identify and capture opportunities.

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19. Prototyping with Twitter Bootstrap

    I'm hopeful someone would be willing to lead a session on using tools like Twitter Bootstrap, Marvelapp.com, invision, etc. to quickly build a clickable prototype to test assumptions.

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20. Finding and growing great product managers

    Great product managers are always in high demand. But they can come from lots of unexpected places; in fact they must, because they need to possess elements of lots of other specialties – design, engineering, sales, marketing, business, etc. So where do you find them? How can you tell if that guy with the theatre degree and 2 years’ experience doing product support just might have the instinct to make your product a legend? A posting on LinkedIn for a Product Manager just might be the worst way to find what your product really needs. This talk will consider some of the uncommon places to find PM talent, and some of the questions you can ask to judge if they’re all that. Bring your own ideas, too, and we can all get better at finding and growing those raw talents.

    Great product managers are always in high demand. But they can come from lots of unexpected places; in fact they must, because they need to possess elements of lots of other specialties – design, engineering, sales, marketing, business, etc. So where do you find them? How can you tell if that guy with the theatre degree and 2 years’ experience doing product support just might have the instinct to make your product a legend? A posting on LinkedIn for a Product Manager just might be the worst way to find what your product really needs. This talk will consider some… more

    4 votes

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