18 results found
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Competitive Intelligence for Product Decisions
CI is commonly used to provide specific attack and defend tactics to sales. But wouldn't it be great to have reliable insight into competitive product features and roadmaps? CI can help uncover the product investments that buyers value.
In this session I will present a framework called the Kano Model, and will share some examples of product management-driven competitive analysis. The remainder of the time will be spent with all of you brainstorming ways to apply these tools, and identifying key questions whose answers would help you develop better products.
8 votes -
Lessons Learned from the Weather Forecasting Industry
The weather industry is in many ways “ahead of the curve” when it comes to serving its customers and integrating technology. In fact, the industry has had to address certain communication and technology obstacles well ahead of most other types of organizations. Lessons learned from the weather forecasting industry can be applied to other industries to not only reduce risk, but identify and capture opportunities.
5 votes -
The Art of Rapid Prototyping
With today's highly interactive software, designing on paper is not enough. Without being able to play with the interface, you can't really know how it will work. Rather than putting this off to the development phase or an explicit prototyping phase, start prototyping while designing. Learn how to build quick prototypes to answer specific design questions.
Prototyping during the design process unlocks a deeper understanding of the system being designed, especially in today's world of highly interactive software. We all understand the value interactive prototypes can add to the design process, but prototyping can be unwieldy and quickly grow in…5 votes -
Research techniques to really know your customer
What tool should one use for what purpose? When is observation better than interviews? Which quantitative methods have people used for product discovery and prioritization, and which ones are better?
I am happy to kick this off, and then let's have a discussion and share knowledge on this topic. I am sure we have lot to learn from each other on this topic
7 votes -
How to Use Trello to Manage To-Do's, Meetings, Knowledge, Development Progress & More
Trello is a highly flexible tool that can almost eliminate the need for email within your startup.
If you're part of a remote team, a tool like this would be indispensable.
It can provide a high degree of clarity as to what the status of any task or process is within your organization. This eliminates uncertainty & increases efficiency dramatically.
Whether it's managing to-do's, meetings, leveraging group knowledge or even managing the entire development progress, Trello can centralize all of your workflows to provide a high degree of clarity as to the exact state of affairs with your team.
This…
11 votes -
Increasing the importance of Product Management/Product Marketing in your company
What can you do starting Monday May 5 to positively impact your role and your company?
Steve Johnson and Saeed Khan will lead an interactive session with the audience to identify specific actionable items that you can use to raise the visibility, value and importance of Product Management/Product Marketing in your company.
Let's face it; in many companies Product Management/Product Marketing are not living up to their true potential. There are many reasons for this including company culture, staffing levels, job descriptions, empowerment etc.
But the good news is that you can change that for the better. Empower yourself by…
32 votes -
Managing Product Platforms: Best Practices for Creating Value and Network Effects
YouTube brings video creators and viewers together. KickStarter brings those seeking funding together with investors. eBay brings buyers and sellers together and facilitates transactions. Quora helps users interact to ask and answer questions. Twitter, WhatsApp, Airbnb, Uber, Wikipedia, PayPal, the list goes on…
These are examples of products that connect “those that produce something” with “those that consume something”? If your product fits this general definition, welcome to the world of Product Platforms.
Without users, there’s no value and without value, users just won’t show up. So how do you solve this problem and manage for growth?
When it comes…30 votes -
Five Competitive Forces That Can Destroy Your Product
• Do you have many competitors offering similar products? • Is it easy for new competitors to enter your market? • Can your customers bully you into lowering your price?Join this highly engaging discussion to learn how to use Porter’s five competitive forces model to identify potential positive and negative impacts to your industry that can erode your product’s revenue and profitability.
Hector Del Castillo will draw upon a few practical case studies to compare the profitability of different industries. This session will help you understand both the strength of your product’s current competitive position, and the strength of…
13 votes -
Prototyping with Twitter Bootstrap
I'm hopeful someone would be willing to lead a session on using tools like Twitter Bootstrap, Marvelapp.com, invision, etc. to quickly build a clickable prototype to test assumptions.
4 votes -
From Chaos to Process - How to impose order on an organization
So, you're the first product manager for your company. Or perhaps the old product manager left the team in shambles. Or perhaps you are working for a manager who doesn't have a defined process.
In any event - you have to put some boundaries around what Product Management is, how you do what you do, and how you help your organization make appropriate investments, business decisions, and build great products. This interactive session will talk about the types of product management processes, when they are appropriate, and how to sell them in to your organization, and gain consensus around how…
14 votes -
Product Management Metrics: Think, Decide and Act
Managing your product requires the ability to make business investment decisions, but what measures are needed? This presentation will provide an overview market focused measures to quickly identify operational metrics, product performance metrics and marketing execution improvements to achieve product and business goals.
72 votes -
Tools for decision making
We've all made rational decisions and forecasts based on individually analyzing the best available data. But there are many other aspects of decision making. This session will examine some of those. When can groups of non-expert individuals beat some of the best experts? What are some of the common biases that cause ordinary people to make decisions differently from those that they "should" make. Can you take advantage of the ways other makes decisions or is this unwarranted manipulation?
13 votes -
Three Myths that Can Harm Your Product and Career (and What to Do About Them)
We often make assumptions about how to perform the role of product marketing or product management. Often, these assumptions are not based on facts or reality. In this session we will bust these common myths that can destroy products and careers.
Some of the topics we will discuss are:
• The true purpose of your value proposition (it is not what you think)
• The brain science behind why we struggle to sell value
• New research to help you can increase the effectiveness of your sales team
• Why the curse of knowledge is so deadly to your products…64 votes -
Define your product's business model and plan to test the highest risk on Monday
Why would I want to attend?
Because being able to effectively communicate your business model to anyone that asks is important to you.
What will we be doing?
In this interactive session, you'll create your own product's Business Model on a Lean Canvas, an adaptation by Ash Maurya of Alex Osterwalder's Business Model Canvas. You'll learn the pertinent parts of that canvas to uncover the parts of your product's plan that are currently untested.
What will I come away with?
An ability to create a business model for any product on 1 page in the future in less than 1…
18 votes -
PLAY to win the product development race. SERIOUSLY.
Ever wonder why the product development cycle is so long?
Lego® Serious Play® is an innovative, collaborative communication tool that uses visual models – in the form of Lego® brick constructions – to create a universal language that allows people from vastly different backgrounds to immediately understand each other.
Imagine a meeting where users, the product development team and the marketing team sit around the same table, designing together. You can prototype, get feedback and develop a marketing strategy the very same day.
Experience how Lego® Serious Play® can dramatically shorten your critical path and time to market.
34 votes -
Make Your Team Smarter.
Research on collective intelligence – the “C factor” - demonstrates that teams work smarter when team members take turns and are sensitive to non-verbal cues. Most teams have a couple of dominant members. The rest of the team listens, head-nods, texts or zones out completely. You can break this unproductive dynamic by using a process tool that requires one-hundred percent participation and engagement.
Lego® Serious Play® is a formalized and play-based process tool that has been proven and tested for over 10 years. The methodology is based on the beliefs that everyone can contribute to the discussion, the decisions and…
21 votes -
Strategic Roadmaps vs. Product Roadmaps – Why You Need Both
A town-hall session that examines the relationship between strategic roadmaps and product roadmaps. Discuss the goals and content appropriate for each and how you can use both to simplify your day-to-day routine.
12 votes -
The Design Sprint: Jumpstart Ideas
You’ve heard of MVP (minimum viable product), but how do you know if an idea is worth that time? At Constant Contact, we work on validating ideas with potential users first - the MVC (minimum viable concept) - which we test through design sprints.
Design sprints enable us to explore the fundamentals of customer needs (physical and emotional) to determine best possible versions of ideas. Then, we build quick and dirty prototypes and put them in the hands of users. By the end of a design sprint we’ve learned A LOT and have created a clear direction for where to take…
32 votes
