Is Agile Breaking Product Management?
The success of agile development methods has had a detrimental effect on product management. The role used to be clear but what is today’s profile for product management success? Agile methods are great but the intense focus on product development has ignored the business and marketing roles of product management. Product management activities extend beyond development to shepherding the product through the entire process from idea to creation to delivery to customers.
Learn about the four roles of product management and how they can super-charge your team.
Steve Johnson
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Ted Levi
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Chris
commented
Hi Steve,
Traditionally agile is adopted in development, but it is an excellent mindset for other areas as well. I've successfully applied it in marketing (both inbound and outbound) services, strategy and even sales. In hindsight we've always been agile as PM, these are just new tools to us.
But great topic! Looking forward to it.