40 results found
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How to Take Back That Strategic Product Management Job You Thought You Had
The terms strategy and strategic are all over your job description like a cheap suit. Why didn’t it turn out that way? Learn why this happens and how product management teams can put the strategy factor back in their routine.
28 votes -
Win/Loss Analysis: A tool for product managers
Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about development? about the portfolio, product, and feature set? This session will highlight three critical touchpoints--before, during, and after an implementation—and explore the insights we can use to make better product decisions.
26 votes -
Lessons learnt from customer visits - do's and don'ts
Customer visits can be the best qualitative method to learn the most about your customers/prospects - stuff you will not learn from surveying them. But this is only if you do them right. Based on experience doing 300 of them in 10 different countries, I would like to share what has worked and what has not.
40 votes -
Workshop – How to Create Higher Impact Solutions That Grow Market Value
This mini-workshop will help product managers elevate their strategic value with simple techniques that help uncover bigger opportunities, deliver higher value solutions and command greater influence within the organization.
20 votes -
Agile devs meet UI design : how does a product manager mesh two processes
In some organizations the UX/UI team will be working to it's own process, not necessarily coordinated or part of the engineering product development process. As product manager we may be caught in between. We'll share stories from the trenches, what workes and what doesn't
29 votes -
Drawing the Line Between Product Marketing and Product Management
Product Marketing and Product Management are two job responsibilities that are often confused with each other in enterprise software companies. Many companies struggle with where to draw the line between the two.
Is it as simple as the difference between Outbound and Inbound? In other words, Product Marketing communicates with outside organizations and Product Management is responsible for internal interactions. In reality, companies cannot always find the perfect people to fit their definition and mold.
Through this session, companies can learn through multiply case studies how to ensure Product Marketing and Product Management cooperation and success.
40 votes -
Service Design
any of our "products" are actually services. How do we approach multi-modal/multi-touchpoint design in our management of product?
What journey models do you use?
I'll share my experience with these models and see how others approach this type of problem.
23 votes -
Deliver Value with Product Roadmaps
Product roadmaps are a strategic tool that aligns and transforms business goals and stakeholder values into plans for delivery. Roadmaps articulate how your products will achieve its vision, help you uncover technology roadmap requirements, communicate to internal and external customers, and provide a sound foundation for planning. We’ll explore the why’s, what’s, and how of product roadmaps, ways to visualize roadmaps, steps for building and sustaining product roadmaps, and a sampling of techniques to set the context for exploring and evaluating features on your roadmap.
30 votes -
You Have Passion, Make It Infectious: Energize and Incentivize Your Employee Brand Ambassadors
2011 proved that even the smallest companies can have a giant voice. Whether your firm has one, 3,000 or more employees, there are simple ways you can active your employees to engage online and produce content. The days of posting spammy articles and having a hard-sell approach are over. Many companies lost significant traffic and SEO rankings in 2011. The future is socially influenced search results, and your team must be active, or your message and website won¹t be found.
In this session, I hope to lead a discussion on methods for activating and incentivizing employees, whether they are in…
11 votes -
How to prioritize requirements objectively and end roadmap arguments
Use a simple scorecard based on objective criteria derived from company goals to win arguments with Sales, Engineering, the CEO and the CFO. We'll work through examples of how to capture, score, prioritize, socialize and come to consensus on your roadmap.
I would be happy to lead this session: Bruce McCarthy
44 votes -
Gamestorm your next meeting
Do you have meetings that feel unproductive? Long, tedious and you wish you were elsewhere? Gamestorming can help! Based on the popular business book, we'll cover ways to plan out your meeting and be more engaging and efficient.
7 votes -
Cloud computing and Next Generation IT
The term "cloud computing" is hard to avoid. But it means more than Amazon, Google, and Facebook. This session will cover how cloud computing is evolving to touch most aspects of computer software and hardware as well as other big trends like Mobility and Big Data.
21 votes -
Do we need new definitions?
From B2B and B2C to big vague terms such as business and marketing, let's casually chat about the terms -- where they came from, how to identify them, and why they are being redefined including whether or not new definitions need to be created to keep up with the social and everchanging web.
2 votes -
Names, logos, and tag lines - the mechanics of naming and messaging
Messaging is essential, particularly for a startup or new product. And it's more black art than science. This session will walk through the critical mechanics of messaging and naming - and help you identify the things that just don't matter enough to worry about.
8 votes -
Product Management Metrics or How to truly manage your products like a CEO
…Do you find that Product Management is too focused on Product and not enough on Management? Are you struggling to raise your head above the daily firefighting and maintain a good overview of the state of your product(s)? Product Management responsibilities typically cover business, go-to-market, organizational and technical areas. This session will show you how to create a clear and general model that can be used to holistically manage your products across these 4 areas. You can use it to give executives a clear picture of the health and status of any product and allow for deeper discussion if needed.10 votes -
Product Management and Marketing for B2B in Europe
Every startup/early stage software company I have worked for in the past 20 years has had a presence in Europe. While the B2C market tends to be similar between the US and Europe, B2B marketing has some significant differences. I'll go over those differences, including interesting real world examples, and lead an interactive discussion of how product marketing differs in Europe from the US.
4 votes -
User Centered Design: How to please users and get the CEO off your back
As a product manager, you are no doubt inundated with feature and functionality requests based on strong personal opinions or unexpected circumstances from within your organization. This session will discuss approaches to neutralize strong opinions and back up your decisions with objective, scientific research. User Centered Design (UCD) allows you to do exactly that — it gives you the hard evidence you need to prioritize feature requests, differentiate your offerings and sell more product. Now you will have all the tools you need to deal with your most common challenges, including:
• A current crisis: “The VP of Sales needs…91 votes -
Career Planning: Develop and Manage a Career Roadmap
Career Planning: Who are you? Where are you going?
Format: Town HallAbstract: Product Management and marketing continues to evolve and represent a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers.
38 votes -
Product Discovery
A lot of entrepreneurs have an idea and then start looking for a developer, build something and launch it only to discover that users are not connecting with the product. Doh! It would be far more efficient to do a product discovery phase before consuming engineering cycles. Simply put, product discovery makes every product manager much more efficient.
See also my interview with BostInnovationhttp://bostinno.com/2011/03/26/3-questions-with-iphone-guru-giuseppe-taibi-on-mobile-project-management/
11 votes -
Why and how to create and edit articles for Wikipedia
This proposed presention will be based on a interview I did with David Meerman Scott for his blog:
http://www.webinknow.com/2012/02/how-to-create-and-edit-articles-for-wikipedia.html
Wikipedia is among the top ten most visited sites on the Web. When there is a Wikipedia article on a topic that you search on, I'm sure you’ve noticed that article usually appears as one of the top few results, frequently in the number one position.
There's no doubt that Wikipedia is important.
However there are few people who understand the inner workings of Wikipedia and how the more than 3.8 million articles in the English language (and millions more in…
42 votes