You Have Passion, Make It Infectious: Energize and Incentivize Your Employee Brand Ambassadors
2011 proved that even the smallest companies can have a giant voice. Whether your firm has one, 3,000 or more employees, there are simple ways you can active your employees to engage online and produce content. The days of posting spammy articles and having a hard-sell approach are over. Many companies lost significant traffic and SEO rankings in 2011. The future is socially influenced search results, and your team must be active, or your message and website won¹t be found.
In this session, I hope to lead a discussion on methods for activating and incentivizing employees, whether they are in marketing, operations, support, or beyond, to help drive traffic, visibility and ultimately sales in 2012 and beyond.