40 results found
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How to prioritize requirements objectively and end roadmap arguments
Use a simple scorecard based on objective criteria derived from company goals to win arguments with Sales, Engineering, the CEO and the CFO. We'll work through examples of how to capture, score, prioritize, socialize and come to consensus on your roadmap.
I would be happy to lead this session: Bruce McCarthy
44 votes -
When it's the Product Manager's Turn to Review Legal Documents
After weeks of negotiation, your company is about to sign an agreement with a large client or partner. There are just a few contract terms to be ironed out. And then someone says "Has the Product Manager reviewed this agreement?" Now you have just a few hours to read through a long agreement with several attachments and lots of redlining. What do you look for? How can you spot potential problems? Which sections can really benefit from a product manager's expert eye? I plan to bring some real life examples so we can have a hands-on session, and exchanges ideas…
11 votes -
Deliver Value with Product Roadmaps
Product roadmaps are a strategic tool that aligns and transforms business goals and stakeholder values into plans for delivery. Roadmaps articulate how your products will achieve its vision, help you uncover technology roadmap requirements, communicate to internal and external customers, and provide a sound foundation for planning. We’ll explore the why’s, what’s, and how of product roadmaps, ways to visualize roadmaps, steps for building and sustaining product roadmaps, and a sampling of techniques to set the context for exploring and evaluating features on your roadmap.
30 votes -
Service Design
any of our "products" are actually services. How do we approach multi-modal/multi-touchpoint design in our management of product?
What journey models do you use?
I'll share my experience with these models and see how others approach this type of problem.
23 votes -
Why Innovation Is Essential To Ignite Your Company’s Growth
Objectives
• Why should you lead innovation within your company?
• What should you do to encourage innovation?
• How do you harness the power of innovation to increase your company’s value and minimize risk?
Description
Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are,…7 votes -
Quick Alignment with Assumptive Personas
Who exactly is the user we are talking about? You've likely found that many conversations still revolve around, "I think we should" rather than about what your target users would need.
In the absence of having real users give feedback on a regular basis, we often resort to abstractions such as market segments, but it is very difficult to make detailed design decisions based on broad segments.
Personas solve this problem by creating a realistic profile that represents a segment. In this presentation, I'll outline what personas are, why they are useful, and how to create them, starting with what…
5 votes -
Connect risks to product decisions
This is designed as an open, facilitated discussion (i.e. active participation) to talk about the types of product decisions that either you have seen others make (or you've made yourself) and how those decisions impact other stakeholders inside and outside the organization.
We will dive into the details of the implications of those decisions and the structure, process, controls, etc. needed to better mitigate stakeholders' risks. We will strive to bring you right to the point of the decision, yet your involvement will be important to gain that experience.
How product decisions are made can create risk (or opportunity) for…
7 votes -
Busted: B2B Lessons Learned the Hard Way
Many of the things I was taught about marketing turned out not to be true - including 1 by Geoffrey Moore. This will be a quick paced session covering mistakes I as well as friends and clients made ranging from differentiation and positioning to branding. The hope is you can avoid them without the pain. Lots of examples to test your understanding of marketing.
0 votes -
User Centered Design: How to please users and get the CEO off your back
As a product manager, you are no doubt inundated with feature and functionality requests based on strong personal opinions or unexpected circumstances from within your organization. This session will discuss approaches to neutralize strong opinions and back up your decisions with objective, scientific research. User Centered Design (UCD) allows you to do exactly that — it gives you the hard evidence you need to prioritize feature requests, differentiate your offerings and sell more product. Now you will have all the tools you need to deal with your most common challenges, including:
• A current crisis: “The VP of Sales needs…91 votes -
Reinventing web-based lead generation
Everyone wants more leads, but we've got problems generating them from web sites:
* who has time for webinars any more?
* most white papers are just marketing junk and people know that.
* prospects know they'll be contacted if they register - so registering isn't free any more.
* WSM AKA SEO builds traffic - but so what?So what can we do?
This workshop style session will discuss ways to deliver value to prospects and gather leads. It will be illustrated with an on-going example of successful lead generation using a novel method that generates leads - and…
1 vote -
Cloud computing and Next Generation IT
The term "cloud computing" is hard to avoid. But it means more than Amazon, Google, and Facebook. This session will cover how cloud computing is evolving to touch most aspects of computer software and hardware as well as other big trends like Mobility and Big Data.
21 votes -
You Have Passion, Make It Infectious: Energize and Incentivize Your Employee Brand Ambassadors
2011 proved that even the smallest companies can have a giant voice. Whether your firm has one, 3,000 or more employees, there are simple ways you can active your employees to engage online and produce content. The days of posting spammy articles and having a hard-sell approach are over. Many companies lost significant traffic and SEO rankings in 2011. The future is socially influenced search results, and your team must be active, or your message and website won¹t be found.
In this session, I hope to lead a discussion on methods for activating and incentivizing employees, whether they are in…
11 votes -
Gamestorm your next meeting
Do you have meetings that feel unproductive? Long, tedious and you wish you were elsewhere? Gamestorming can help! Based on the popular business book, we'll cover ways to plan out your meeting and be more engaging and efficient.
7 votes -
Career Planning: Develop and Manage a Career Roadmap
Career Planning: Who are you? Where are you going?
Format: Town HallAbstract: Product Management and marketing continues to evolve and represent a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers.
38 votes -
Names, logos, and tag lines - the mechanics of naming and messaging
Messaging is essential, particularly for a startup or new product. And it's more black art than science. This session will walk through the critical mechanics of messaging and naming - and help you identify the things that just don't matter enough to worry about.
8 votes -
Product Management Metrics or How to truly manage your products like a CEO
…Do you find that Product Management is too focused on Product and not enough on Management? Are you struggling to raise your head above the daily firefighting and maintain a good overview of the state of your product(s)? Product Management responsibilities typically cover business, go-to-market, organizational and technical areas. This session will show you how to create a clear and general model that can be used to holistically manage your products across these 4 areas. You can use it to give executives a clear picture of the health and status of any product and allow for deeper discussion if needed.10 votes -
Why and how to create and edit articles for Wikipedia
This proposed presention will be based on a interview I did with David Meerman Scott for his blog:
http://www.webinknow.com/2012/02/how-to-create-and-edit-articles-for-wikipedia.html
Wikipedia is among the top ten most visited sites on the Web. When there is a Wikipedia article on a topic that you search on, I'm sure you’ve noticed that article usually appears as one of the top few results, frequently in the number one position.
There's no doubt that Wikipedia is important.
However there are few people who understand the inner workings of Wikipedia and how the more than 3.8 million articles in the English language (and millions more in…
42 votes -
Do we need new definitions?
From B2B and B2C to big vague terms such as business and marketing, let's casually chat about the terms -- where they came from, how to identify them, and why they are being redefined including whether or not new definitions need to be created to keep up with the social and everchanging web.
2 votes -
Product Management and Marketing for B2B in Europe
Every startup/early stage software company I have worked for in the past 20 years has had a presence in Europe. While the B2C market tends to be similar between the US and Europe, B2B marketing has some significant differences. I'll go over those differences, including interesting real world examples, and lead an interactive discussion of how product marketing differs in Europe from the US.
4 votes -
Product Discovery
A lot of entrepreneurs have an idea and then start looking for a developer, build something and launch it only to discover that users are not connecting with the product. Doh! It would be far more efficient to do a product discovery phase before consuming engineering cycles. Simply put, product discovery makes every product manager much more efficient.
See also my interview with BostInnovationhttp://bostinno.com/2011/03/26/3-questions-with-iphone-guru-giuseppe-taibi-on-mobile-project-management/
11 votes
