62 results found
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The Design Sprint: Jumpstart Ideas
You’ve heard of MVP (minimum viable product), but how do you know if an idea is worth that time? At Constant Contact, we work on validating ideas with potential users first - the MVC (minimum viable concept) - which we test through design sprints.
Design sprints enable us to explore the fundamentals of customer needs (physical and emotional) to determine best possible versions of ideas. Then, we build quick and dirty prototypes and put them in the hands of users. By the end of a design sprint we’ve learned A LOT and have created a clear direction for where to take…
32 votes -
Risc vs. Uncertainty or Product Management as Intrapreneuring
Product Management is what we make of it, as executives or practitioners of this craft. Changing the perspective from mostly a timelined list of features (aka glorified project management) to a strategic endeavor is incumbent on the product manager. This session is an opportunity to inform your activity with a set of recently conceptualized entrepreneurial principles.
18 votes