62 results found
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Risc vs. Uncertainty or Product Management as Intrapreneuring
Product Management is what we make of it, as executives or practitioners of this craft. Changing the perspective from mostly a timelined list of features (aka glorified project management) to a strategic endeavor is incumbent on the product manager. This session is an opportunity to inform your activity with a set of recently conceptualized entrepreneurial principles.
18 votes -
Tell Me What You Need: Customer-Oriented Product Development
A successful new product or service strategy requires a laser focus on your customer’s wants, needs and pain points from development, to testing, to launch and support. Thus, a best-in-class NPD process takes an integrated approach that extends beyond the completion of the product to re-think and re-imagine how the launch will impact the entire value proposition -- including areas such as pricing, packaging, and sales and marketing. While many new product development processes do this to some extent, very few companies keep the customer at the center of this process every step of the way.
While it’s true that…
5 votes