62 results found
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Competitive Intelligence for Product Decisions
CI is commonly used to provide specific attack and defend tactics to sales. But wouldn't it be great to have reliable insight into competitive product features and roadmaps? CI can help uncover the product investments that buyers value.
In this session I will present a framework called the Kano Model, and will share some examples of product management-driven competitive analysis. The remainder of the time will be spent with all of you brainstorming ways to apply these tools, and identifying key questions whose answers would help you develop better products.
8 votes -
Power Cues for Geeks: how to lead groups, persuade others, and maximize your personal impact
What if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical – but it’s largely true. Most of our communication is unconscious and we’re constantly transmitting and receiving signals of which we’re unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do next – and we only become conscious of the decisions after we start acting on them.
Many may find that disturbing. But the implications for leadership are profound.
In this provocative yet practical talk, renowned leadership speaking coach and communication…
21 votes -
Research techniques to really know your customer
What tool should one use for what purpose? When is observation better than interviews? Which quantitative methods have people used for product discovery and prioritization, and which ones are better?
I am happy to kick this off, and then let's have a discussion and share knowledge on this topic. I am sure we have lot to learn from each other on this topic
7 votes -
How to Use Trello to Manage To-Do's, Meetings, Knowledge, Development Progress & More
Trello is a highly flexible tool that can almost eliminate the need for email within your startup.
If you're part of a remote team, a tool like this would be indispensable.
It can provide a high degree of clarity as to what the status of any task or process is within your organization. This eliminates uncertainty & increases efficiency dramatically.
Whether it's managing to-do's, meetings, leveraging group knowledge or even managing the entire development progress, Trello can centralize all of your workflows to provide a high degree of clarity as to the exact state of affairs with your team.
This…
11 votes -
Sorting Out Product Management and User Experience
In recent years there has been recognition of the importance of user experience in the product development process. Often, job descriptions for user experience roles include elements that are very similar to those for product managers – understand customer needs, conduct research activities, define requirements – and this can lead to confusion and conflict between product management and user experience. In this session, we will discuss how product management and user experience differ and how they need to collaborate effectively throughout the innovation and product development process.
Submitted by: Jeff Lash. Jeff is a Research Director at SiriusDecisions, where he…
30 votes -
Improving SaaS "Stickiness" with Data
The ideal SaaS product is sticky--it keeps users coming back to ensure low churn and high recurring revenue for your company. Your data contains a lot of information that will help you see what features are contributing to stickiness and which seem to be triggering churn. This panel of UX-focused product leaders will look at what your data is telling you about customer churn and loyalty, and what you can do about it. Bring your questions to this interactive session!
29 votes -
m.flux – When Your Product is the Experience
We’ll discuss mcommerce and the focus on the mobile web or mobile apps from a user experience perspective. ECommerce and mCommerce solutions require development of the product as the interface between customer and a buying experience, and in most cases it doesn’t matter if there’s really a product behind it. The mobile site is intangible, constantly changing, and delivery is different for the product manager – to the extent there’s incorporation of design simplification, key result focus, and the importance of defining what the true business objectives are. Beyond requirements, user stories, or just a functional site, mCommerce may drives…
5 votes -
Three Myths that Can Harm Your Product and Career (and What to Do About Them)
We often make assumptions about how to perform the role of product marketing or product management. Often, these assumptions are not based on facts or reality. In this session we will bust these common myths that can destroy products and careers.
Some of the topics we will discuss are:
• The true purpose of your value proposition (it is not what you think)
• The brain science behind why we struggle to sell value
• New research to help you can increase the effectiveness of your sales team
• Why the curse of knowledge is so deadly to your products…64 votes -
Five Competitive Forces That Can Destroy Your Product
• Do you have many competitors offering similar products? • Is it easy for new competitors to enter your market? • Can your customers bully you into lowering your price?Join this highly engaging discussion to learn how to use Porter’s five competitive forces model to identify potential positive and negative impacts to your industry that can erode your product’s revenue and profitability.
Hector Del Castillo will draw upon a few practical case studies to compare the profitability of different industries. This session will help you understand both the strength of your product’s current competitive position, and the strength of…
13 votes -
Crowdfund Your StartUp ?
Crowdfund Your Startup?
The Jobs Act is making it possible to raise Equity or Debt to fund your idea/startup/existing company from a broader range of investors than was previously possible. The result will likely be the funding of more ideas, startups and businesses than ever before, many of which would have failed to receive funding from traditional Angel/VC/Private Equity sources.
The recent Oculus/Facebook deal will be used as a basis for exploring "what if" scenarios.
Kevin Saba is a member of the Board of Directors of the CfPA (Crowdfunding Professional Association) which is the umbrella organization that represents the interests…
11 votes -
Lessons Learned from the Weather Forecasting Industry
The weather industry is in many ways “ahead of the curve” when it comes to serving its customers and integrating technology. In fact, the industry has had to address certain communication and technology obstacles well ahead of most other types of organizations. Lessons learned from the weather forecasting industry can be applied to other industries to not only reduce risk, but identify and capture opportunities.
5 votes -
When does a QA enter??
Yes we want to be more involved, yes QAs are the ones who spent a lot of time looking at the Product.
There has always been debate about when is the right time for a QA to enter into cycle and no matter how many emphasis have been given on the fact “Sooner the better” in reality its always “we are done writing reqs, devs are done writing the code, lets get the QAs involve”.
Here we can show some stats/ some possible solutions how its becoming more and more beneficial to involve the QA right from the day…6 votes -
Women in Product Management - Perilous Path or Rewarding Roadmap?
An opportunity to network with other women in product management/product marketing and share stories. What unique challenges do women face? What unique capabilities do women bring to the role? How have you gone about finding role models or mentors? How have you gone about overcoming obstacles? A session filled with stories, facts, ideas, observations, and jokes.
6 votes -
The Art and Science of Pricing: Simple tools to align price with value
You have the offering and you know which markets to target, but do you really know how much to charge?
Learn how to set prices with confidence.
- Overview of value based pricing principles
- How to align price with the value that your offerings deliver
- How to structure product offerings to capture that value
- How to use simple tools to set prices with greater confidence
29 votes -
Let Your Customer Do the Talking: Case Study Tactics & Strategies
Nothing helps a potential customer get over the hump than hearing about how their peers are already using your products and solutions.
In this session we will cover the fundamentals of quickly creating case studies that explain your product's value proposition and legitimize your solutions efficacy in a given market.
Topics will include:
Goal-setting & Groundwork
Finding Good Subject Matter
Ingredients of an Effective Case Study
Interview Guide Development
How to Leverage a Good Case Study in the Content Marketing Driven World3 votes -
PowerPoint Karaoke Battle - Team Jeff Lash vs. Team Steve Johnson
It's PowerPoint Karaoke with a twist. Join masters of the impromptu slides Jeff Lash and Steve Johnson to help them battle it out for the title of #PPTKaraokeBattle champion. Alicia Dixon will serve as Mistress of Ceremonies & Host.
Participants will join either Team Jeff or Team Steve. Rounds will consist of timed presentations of unknown slides from one member of each team. The audience will vote on a winner for each round. The team with the most votes will be declared #PPTKaraokeBattle champion.
This session will be fun yet educational, as the ability to present and think on your…
10 votes -
How do you measure up? A crowd-sourced, cross-pollinated discussion on evaluating product marketing effectiveness.
As a product marketer how do you evaluate if you’re being effective? If you’re in marcomms, product management, sales or the CEO how do you evaluate if the role is being effective and properly supported?
Is product marketing judged on volume output such as leads, events, webpages or trainings produced? Are you being driven by “optics and politics” and “the way things are done here “or jumping on the latest trends and content tactics du jour.
How do you determine if your priorities are in the right place? If you are over or understaffed, if there are bottlenecks or organizational…
6 votes -
From Chaos to Process - How to impose order on an organization
So, you're the first product manager for your company. Or perhaps the old product manager left the team in shambles. Or perhaps you are working for a manager who doesn't have a defined process.
In any event - you have to put some boundaries around what Product Management is, how you do what you do, and how you help your organization make appropriate investments, business decisions, and build great products. This interactive session will talk about the types of product management processes, when they are appropriate, and how to sell them in to your organization, and gain consensus around how…
14 votes -
The Enterprise Guide to Growth Hacking
We're told to "get out of the building" and experiment in the market. But how do you actually do that, especially at a more mature organization? In this talk, given by the program directors of Boston's Lean Startup Challenge, we will provide you with the structure you need to run a growth hacking initiative out of your marketing organization. We draw upon a number of real practical case studies, and incorporate concepts from Customer Development and Lean Startup to give you the basic guide for finding customers, developing advocates, and establishing patterns of growth in your audience. This is a…
16 votes -
QA and Product Manager- Expectations Vs Reality
lets talk about what we have always spoken in our own respective conference rooms but not across, what Product Managers expect from QA and how a QA can do a lot beyond testing the Product.
In both the departments there are lot of expectations and lot of wishes along with lots of Ifs and Buts. In this session we will try to get atleast few answers to some of the unsaid expectations and seen realities.3 votes