If you’re a product manager or product marketer, sooner or later you will have to create or drive content as part of your organization’s content strategy. This session will explain the five main steps you need to take to create a content strategy that generates leads. They are: 1) identifying your customer, 2) understanding the buyer’s journey, 3) auditing the content you have, 4) identifying new content to create, and 5) generating leads from your content. Sounds straight forward, but developing a good content strategy and executing it is a big challenge for most organizations and their aren’t a lot of B2B marketers doing it right today.

Join, Carole Gunst, who has been a product marketer at several Boston-based technology companies ranging in size from boot-strapped ventures to major corporations, to learn more. See you at Product Camp!