A unique and compelling value proposition is essential to the success of a product. Yet, too many organizations lack the skills, experience and a proven process to develop one that resonates with their target customer.
This session outlines the author's run in with a squirrel and the lessons learned about creating a powerful value proposition. The session is based on the #1 article at Fastcompany magazine which has been viewed by millions. http://bit.ly/YGW4kT

We conclude the session by describing the 7 attributes of a powerful value proposition.