So, you're the first product manager for your company. Or perhaps the old product manager left the team in shambles. Or perhaps you are working for a manager who doesn't have a defined process.

In any event - you have to put some boundaries around what Product Management is, how you do what you do, and how you help your organization make appropriate investments, business decisions, and build great products. This interactive session will talk about the types of product management processes, when they are appropriate, and how to sell them in to your organization, and gain consensus around how to move your business forward