In this session, I would like to go over the various channels of communication available for product marketing and explore which are the most effective for a marketing mix based on growth and sustainability. Rather than a typical snoozefest presentation, the group will be integral to the success of this session as we crowdsource, explore and debate which areas (SEO, PPC, PR, content, conversion marketing, a/b testing ect.) are needed for successful launches.

• @MrRyanConnors