The reality that most new products fail -- at a rate of 40%-80% depending on your industry – highlights the fact the most new product development processes lose their way. A successful new product strategy requires a laser focus on your customer’s wants, needs and pain points from initial idea framing, to development, to testing, to launch and support. Done right, the NPD process extends well beyond the product itself into areas such as pricing, packaging, and sales and marketing. With practical tips and illustrative case studies provided by Mark Carr, Managing Partner of South Street Strategy, you will walk away from this session being able to:
• Identify and avoid the most common mistakes in new product development process
• Apply new frameworks and tools to more efficiently innovate and launch a new product or service
• Outline a plan for an integrated product launch