Identifying and exploiting new opportunities for growth is a constant point of tension for companies. Yet in this never ending quest for growth, many business strategists fail to see the opportunities that are right in their backyards – customer or capability adjacencies that are very natural extensions of their current strategies. An adjacency-based approach to growth has the benefit of leveraging business assets that already exist, but it does come with risks. For example, strategies that are too far afield from your core offerings – and thus with weak linkages – are likely to fail.

In this session we will discuss best practices in embedding an innovation culture into an organization through a structured approach of defining, scoping and exploiting adjacencies that can build a long-term pipeline of opportunities for growth. You will walk away from this session being able to:

• Apply several methods for leveraging adjacencies in your own organization

Presented by Mark Carr, Managing Partner, South Street Strategy
• Understand how to evaluate and prioritize the best adjacencies for growth
• Identify the key issues required to succeed with adjacencies and the risks to watch out for
• Learn from case studies that demonstrate how a successful adjacency strategy can be developed and implemented.