This mini-workshop will help product managers elevate their strategic value with simple techniques that help uncover bigger opportunities, deliver higher value solutions and command greater influence within the organization.

In some organizations the UX/UI team will be working to it's own process, not necessarily coordinated or part of the engineering product development process. As product manager we may be caught in between. We'll share stories from the trenches, what workes and what doesn't

Product Marketing and Product Management are two job responsibilities that are often confused with each other in enterprise software companies. Many companies struggle with where to draw the line between the two.

Is it as simple as the difference between Outbound and Inbound? In other words, Product Marketing communicates with outside organizations and Product Management is responsible for internal interactions. In reality, companies cannot always find the perfect people to fit their definition and mold.

Through this session, companies can learn through multiply case studies how to ensure Product Marketing and Product Management cooperation and success.

any of our "products" are actually services. How do we approach multi-modal/multi-touchpoint design in our management of product?

What journey models do you use?

I'll share my experience with these models and see how others approach this type of problem.

Product roadmaps are a strategic tool that aligns and transforms business goals and stakeholder values into plans for delivery. Roadmaps articulate how your products will achieve its vision, help you uncover technology roadmap requirements, communicate to internal and external customers, and provide a sound foundation for planning. We’ll explore the why’s, what’s, and how of product roadmaps, ways to visualize roadmaps, steps for building and sustaining product roadmaps, and a sampling of techniques to set the context for exploring and evaluating features on your roadmap.

Use a simple scorecard based on objective criteria derived from company goals to win arguments with Sales, Engineering, the CEO and the CFO. We'll work through examples of how to capture, score, prioritize, socialize and come to consensus on your roadmap.

I would be happy to lead this session: Bruce McCarthy

Do you have meetings that feel unproductive? Long, tedious and you wish you were elsewhere? Gamestorming can help! Based on the popular business book, we'll cover ways to plan out your meeting and be more engaging and efficient.

The term "cloud computing" is hard to avoid. But it means more than Amazon, Google, and Facebook. This session will cover how cloud computing is evolving to touch most aspects of computer software and hardware as well as other big trends like Mobility and Big Data.

From B2B and B2C to big vague terms such as business and marketing, let's casually chat about the terms -- where they came from, how to identify them, and why they are being redefined including whether or not new definitions need to be created to keep up with the social and everchanging web.

Messaging is essential, particularly for a startup or new product. And it's more black art than science. This session will walk through the critical mechanics of messaging and naming - and help you identify the things that just don't matter enough to worry about.

Every startup/early stage software company I have worked for in the past 20 years has had a presence in Europe. While the B2C market tends to be similar between the US and Europe, B2B marketing has some significant differences. I'll go over those differences, including interesting real world examples, and lead an interactive discussion of how product marketing differs in Europe from the US.

Career Planning: Who are you? Where are you going?
Format: Town Hall

Abstract: Product Management and marketing continues to evolve and represent a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers.

A lot of entrepreneurs have an idea and then start looking for a developer, build something and launch it only to discover that users are not connecting with the product. Doh! It would be far more efficient to do a product discovery phase before consuming engineering cycles. Simply put, product discovery makes every product manager much more efficient.

See also my interview with BostInnovationhttp://bostinno.com/2011/03/26/3-questions-with-iphone-guru-giuseppe-taibi-on-mobile-project-management/