62 results found
-
Uncover the Secrets Your Customers Wish You Knew
"What if we're wrong?"
"What don't we know?"
"What did we not even think to ask?"These are powerful questions that have the ability to change the course of any project. Finding the answers can be scary, but you don't need to be a Sherlock, Mulder, House, or even a UX research expert to get out of your bubble and find some answers. You know that relying only on internal experts can be limiting, but getting out there can be intimidating. However, your customers want to talk to you. They want to tell you everything you need to know to…
9 votes -
The Enterprise Guide to Growth Hacking
We're told to "get out of the building" and experiment in the market. But how do you actually do that, especially at a more mature organization? In this talk, given by the program directors of Boston's Lean Startup Challenge, we will provide you with the structure you need to run a growth hacking initiative out of your marketing organization. We draw upon a number of real practical case studies, and incorporate concepts from Customer Development and Lean Startup to give you the basic guide for finding customers, developing advocates, and establishing patterns of growth in your audience. This is a…
16 votes -
The Art and Science of Pricing: Simple tools to align price with value
You have the offering and you know which markets to target, but do you really know how much to charge?
Learn how to set prices with confidence.
- Overview of value based pricing principles
- How to align price with the value that your offerings deliver
- How to structure product offerings to capture that value
- How to use simple tools to set prices with greater confidence
29 votes -
Digital Product Marketing 202: Crowdsourcing Actionable Ideas For Building Awareness At Scale
In this session, I would like to go over the various channels of communication available for product marketing and explore which are the most effective for a marketing mix based on growth and sustainability. Rather than a typical snoozefest presentation, the group will be integral to the success of this session as we crowdsource, explore and debate which areas (SEO, PPC, PR, content, conversion marketing, a/b testing ect.) are needed for successful launches.
- @MrRyanConnors
15 votes -
Three Myths that Can Harm Your Product and Career (and What to Do About Them)
We often make assumptions about how to perform the role of product marketing or product management. Often, these assumptions are not based on facts or reality. In this session we will bust these common myths that can destroy products and careers.
Some of the topics we will discuss are:
• The true purpose of your value proposition (it is not what you think)
• The brain science behind why we struggle to sell value
• New research to help you can increase the effectiveness of your sales team
• Why the curse of knowledge is so deadly to your products…64 votes -
Litle & Co.’s Secrets to Increasing Corporate Valuation By Selling Value-Added Services
In 2007, Litle & Co. was already a market leader in eCommerce credit card transaction processing. Looking ahead Litle management recognized that their core business was becoming commoditized and price levels would be compressed.
To ensure continued growth, they began a process of shifting their focus from core payment processing to selling value-added services. While value selling may be the holy grail for technology companies, Litle realized it was easier said than done; change can be scary and internal roadblocks needed to be overcome.
In this session, you will hear about Litle’s successful transition to selling and delivering differentiated value,…
60 votes -
Define your product's business model and plan to test the highest risk on Monday
Why would I want to attend?
Because being able to effectively communicate your business model to anyone that asks is important to you.
What will we be doing?
In this interactive session, you'll create your own product's Business Model on a Lean Canvas, an adaptation by Ash Maurya of Alex Osterwalder's Business Model Canvas. You'll learn the pertinent parts of that canvas to uncover the parts of your product's plan that are currently untested.
What will I come away with?
An ability to create a business model for any product on 1 page in the future in less than 1…
18 votes -
Make it Real: Designing With Data
While the software design industry is going gaga over tools like framerjs, Quartz Composer, and Indigo Studio, none of these tools address a critical issue plaguing much of the industry: designing with real data.
When designing experiences that require users to make actionable decisions, it is virtually impossible to evaluate the success or failure of a design without real data present in the comp or prototype. While these tools claim to bring your designs to life by allowing you to add touch gestures and transitions, they fall short of incorporating what really matters for the evaluation of a design.In…
13 votes -
PLAY to win the product development race. SERIOUSLY.
Ever wonder why the product development cycle is so long?
Lego® Serious Play® is an innovative, collaborative communication tool that uses visual models – in the form of Lego® brick constructions – to create a universal language that allows people from vastly different backgrounds to immediately understand each other.
Imagine a meeting where users, the product development team and the marketing team sit around the same table, designing together. You can prototype, get feedback and develop a marketing strategy the very same day.
Experience how Lego® Serious Play® can dramatically shorten your critical path and time to market.
34 votes -
Make Your Team Smarter.
Research on collective intelligence – the “C factor” - demonstrates that teams work smarter when team members take turns and are sensitive to non-verbal cues. Most teams have a couple of dominant members. The rest of the team listens, head-nods, texts or zones out completely. You can break this unproductive dynamic by using a process tool that requires one-hundred percent participation and engagement.
Lego® Serious Play® is a formalized and play-based process tool that has been proven and tested for over 10 years. The methodology is based on the beliefs that everyone can contribute to the discussion, the decisions and…
21 votes -
Own the Experience: Designing into Production
The production of a design is the most critical. Learn simple but effective tricks for designing delightful experiences during engineering.
You’ll learn:
• Habits designers should stop + start
• How understanding technical constraints enables a great experience
• Why and how to get involved during engineering
• Understand how the design can influence the back-end engineering and ways to be proactive
• Simple tools engineers use and you should to
• A designer should have their hands in all aspects to create the best possible experienceUsing these tips, we'll walk-thru a real-world example of enterprise software handling over…
16 votes -
Five Steps to Creating a Content Strategy that Generates Leads
If you’re a product manager or product marketer, sooner or later you will have to create or drive content as part of your organization’s content strategy. This session will explain the five main steps you need to take to create a content strategy that generates leads. They are: 1) identifying your customer, 2) understanding the buyer’s journey, 3) auditing the content you have, 4) identifying new content to create, and 5) generating leads from your content. Sounds straight forward, but developing a good content strategy and executing it is a big challenge for most organizations and their aren’t a lot…
8 votes -
Strategic Roadmaps vs. Product Roadmaps – Why You Need Both
A town-hall session that examines the relationship between strategic roadmaps and product roadmaps. Discuss the goals and content appropriate for each and how you can use both to simplify your day-to-day routine.
12 votes -
Is Agile Breaking Product Management?
The success of agile development methods has had a detrimental effect on product management. The role used to be clear but what is today’s profile for product management success? Agile methods are great but the intense focus on product development has ignored the business and marketing roles of product management. Product management activities extend beyond development to shepherding the product through the entire process from idea to creation to delivery to customers.
Learn about the four roles of product management and how they can super-charge your team.
38 votes -
Getting More Out of the New Product Development Process
The reality that most new products fail -- at a rate of 40%-80% depending on your industry – highlights the fact the most new product development processes lose their way. A successful new product strategy requires a laser focus on your customer’s wants, needs and pain points from initial idea framing, to development, to testing, to launch and support. Done right, the NPD process extends well beyond the product itself into areas such as pricing, packaging, and sales and marketing. With practical tips and illustrative case studies provided by Mark Carr, Managing Partner of South Street Strategy, you will walk…
9 votes -
Tell Me What You Need: Customer-Oriented Product Development
A successful new product or service strategy requires a laser focus on your customer’s wants, needs and pain points from development, to testing, to launch and support. Thus, a best-in-class NPD process takes an integrated approach that extends beyond the completion of the product to re-think and re-imagine how the launch will impact the entire value proposition -- including areas such as pricing, packaging, and sales and marketing. While many new product development processes do this to some extent, very few companies keep the customer at the center of this process every step of the way.
While it’s true that…
5 votes -
The Power Of Adjacency: Growth Strategies In Your Backyard
Identifying and exploiting new opportunities for growth is a constant point of tension for companies. Yet in this never ending quest for growth, many business strategists fail to see the opportunities that are right in their backyards – customer or capability adjacencies that are very natural extensions of their current strategies. An adjacency-based approach to growth has the benefit of leveraging business assets that already exist, but it does come with risks. For example, strategies that are too far afield from your core offerings – and thus with weak linkages – are likely to fail.
In this session we will…
10 votes -
Videos to Drive Marketing Strategy - The MathWorks Way
We will discuss how MathWorks Product Marketing Managers create and use internal videos to:
* Communicate strategy across multiple teams
* Get buy-in on positioning
* Improvise workflows
* Highlight usability issues
* Visualize the product feature
* Get an early start on marketing materials
* Create great products and messaging!Rather than waiting for your development team to deliver a fully functioning feature for you to promote. We encourage getting your hands dirty early and showing a vision of how customers will learn about and experience your feature or product.
41 votes -
'Congratulations! You have too many products' – How to make it succeed
Here are some of the subjects we will cover:
- How to move beyond a “one-product” company
- Sharing infrastructure between products
- Selling multiple products
- Optimizing the portfolio
- Structuring R&D
- Licensing best practices
- Subject Matter Experts (SME) vs. Cross functional teamsJoin Oded Valin, Director of Product Management at CyberArk to learn what worked, what didn’t work and what was learned in growing the company from a small startup with one product to 350 Employees Company with an impressive product portfolio.
53 votes -
The Story of HubSpot Product Launches
Every product has a story. HubSpot's story starts with founders Dharmesh Shah and Brian Halligan taking on a new kind of marketing initiative and turning it into tangible software for marketers. But that's not where HubSpot's story ends - and it continues every day through the new features and functionality we launch that affects our 10,000 paying customers, countless prospects, and a fleet of sales folks ready to sell, sell, sell. How do we handle it all? We've developed our own guide to successful product launches that we practice every day.
Come join product marketers Jeff Russo and Maggie Hibma…
113 votes
