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Session ideas for ProductCamp Boston - May 3, 2014

Proposals and voting for sessions for this year are now closed. Schedule and room assignments will be published by 2:00 PM EST on Friday, may 2nd.

See you on Saturday!

Session ideas for ProductCamp Boston - May 3, 2014

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62 results found

  1. Brands make a statement. Brand recognition helps to sell products and ideas. Are you launching a product with an overarching parent brand? Are you a start-up breaking into a market, looking to build a brand presence? Your Logo is a memory to the consumer, they will relate that to a feeling or experience. What do you want to stamp in their mind? What feeling do your want to evoke? Do you know your product but not your brand identity? Come to this branding session to learn more about defining, visioning and creating a brand that has legs, and will hit…

    142 votes
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  2. Crowdfund Your Startup?

    The Jobs Act is making it possible to raise Equity or Debt to fund your idea/startup/existing company from a broader range of investors than was previously possible. The result will likely be the funding of more ideas, startups and businesses than ever before, many of which would have failed to receive funding from traditional Angel/VC/Private Equity sources.

    The recent Oculus/Facebook deal will be used as a basis for exploring "what if" scenarios.

    Kevin Saba is a member of the Board of Directors of the CfPA (Crowdfunding Professional Association) which is the umbrella organization that represents the interests…

    11 votes
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  3. In this interactive session Sarela Bliman-Cohen and Bruce McCarthy will lead a discussion on transitioning from a technology (or other) role into product management. They will share their experience and address topics such as how to work effectively cross functionally, the importance of customer engagements and the various responsibilities of this role. Participants will have the opportunity to ask questions, share their experience and understand the key attributes of a product manager.

    38 votes
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  4. • Do you have many competitors offering similar products?
    • Is it easy for new competitors to enter your market?
    • Can your customers bully you into lowering your price?
    

    Join this highly engaging discussion to learn how to use Porter’s five competitive forces model to identify potential positive and negative impacts to your industry that can erode your product’s revenue and profitability.

    Hector Del Castillo will draw upon a few practical case studies to compare the profitability of different industries. This session will help you understand both the strength of your product’s current competitive position, and the strength of…

    13 votes
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  5. You’re about to show the product roadmap you’ve slaved over to your executives, your key customers or your sales team. What could possibly go wrong?

    In the sequel to the most popular session at PCamp Boston 2013, Bruce McCarthy, Chief Product Person at UpUp Labs, Vice President and Chief Evangelist for the BPMA, and popular speaker, will explore the myriad mistakes product people make when developing product roadmaps.

    He’ll explore what happens when you:

    • Focus on features
    • Try too hard to please
    • Don't get buy-in
    • Prioritize on gut
    • Fail to tell a story

    And he'll tell you what you can…

    77 votes
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  6. I have done several things that worked well as a first time product manager. And done several things that failed spectacularly.

    This is a set of reflections on those things, and my advice for people starting their Product Management Careers.

    48 votes
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  7. It's PowerPoint Karaoke with a twist. Join masters of the impromptu slides Jeff Lash and Steve Johnson to help them battle it out for the title of #PPTKaraokeBattle champion. Alicia Dixon will serve as Mistress of Ceremonies & Host.

    Participants will join either Team Jeff or Team Steve. Rounds will consist of timed presentations of unknown slides from one member of each team. The audience will vote on a winner for each round. The team with the most votes will be declared #PPTKaraokeBattle champion.

    This session will be fun yet educational, as the ability to present and think on your…

    10 votes
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    0 comments  ·  Other  ·  Admin →
  8. You already have a marketing strategy that includes creating fresh, relevant content to increase awareness and adoption of your product. But there’s an often overlooked tool you can use to invigorate your existing user base and potentially turn them into evangelists.

    Educational content isn’t exciting. BUT if it’s available when your users need it most, and it’s clear and truly helpful, then you’ll convert them from a passive consumers to vocal advocates of your product. The secret is knowing where, when and with which medium (on your website, via email, in-app alerts, blog posts, tweets, etc.) to deliver messages your…

    73 votes
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  9. I'm hopeful someone would be willing to lead a session on using tools like Twitter Bootstrap, Marvelapp.com, invision, etc. to quickly build a clickable prototype to test assumptions.

    4 votes
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  10. In this session we'll build a product designed to reverse Type 2 diabetes using Lean Start Up methodologies.

    Learn by doing. Bring your skills from business, marketing, design and engineering to solve this major problem in a short session.

    No medical domain expertise is required!

    We'll provide the background information you need to address this problem in collaborative teams & have fun at the same time. See below.

    Preparation/Homework: If you read the following. You'll be prepared for a productive session.

    Terms to Learn about (Google them)
    Type 2 Diabetes
    Hemoglobin A1c
    Metformin
    Insulin

    Background Paper:
    http://www.nejm.org/doi/full/10.1056/NEJMoa012512

    Our Competition: http://tde.sagepub.com/content/early/2014/04/10/0145721714531339.abstract

    131 votes
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    0 comments  ·  Lean  ·  Admin →
  11. Great product managers are always in high demand. But they can come from lots of unexpected places; in fact they must, because they need to possess elements of lots of other specialties – design, engineering, sales, marketing, business, etc. So where do you find them? How can you tell if that guy with the theatre degree and 2 years’ experience doing product support just might have the instinct to make your product a legend? A posting on LinkedIn for a Product Manager just might be the worst way to find what your product really needs. This talk will consider some…

    4 votes
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  12. When we say that the web is becoming API-driven, we're really talking about using the offerings of specific companies like Facebook and Google. How do developers decide whose API to use and whose to abandon? Many of those companies are turning to developer evangelists and advocates to encourage developers, or even entire companies, to pursue deeper integrations.

    The job description of a developer evangelist is akin to "professional hat-wearer" and usually includes aspects of sales, marketing, community management. There's a strong case for getting them involved in product management because they collect so much feedback from real users in real…

    7 votes
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  13. What if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical – but it’s largely true. Most of our communication is unconscious and we’re constantly transmitting and receiving signals of which we’re unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do next – and we only become conscious of the decisions after we start acting on them.

    Many may find that disturbing. But the implications for leadership are profound.

    In this provocative yet practical talk, renowned leadership speaking coach and communication…

    21 votes
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  14. The ideal SaaS product is sticky--it keeps users coming back to ensure low churn and high recurring revenue for your company. Your data contains a lot of information that will help you see what features are contributing to stickiness and which seem to be triggering churn. This panel of UX-focused product leaders will look at what your data is telling you about customer churn and loyalty, and what you can do about it. Bring your questions to this interactive session!

    29 votes
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  15. I’m Steven Haines, author of The Product Manager’s Desk Reference and The Product Manager’s Survival Guide. One of the insights that have become clear to me, though posts on Linkedin and from other research I carry out, is that there’s still a fair amount of confusion about the role of the product manager. To address this, I’m going to conduct an inter-active mini-workshop that will lay out the foundational building blocks that will clarify the role of the product manager and help you better understand the possibilities so that you can harness your future! By the way, I’ll also conduct…

    50 votes
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  16. In recent years there has been recognition of the importance of user experience in the product development process. Often, job descriptions for user experience roles include elements that are very similar to those for product managers – understand customer needs, conduct research activities, define requirements – and this can lead to confusion and conflict between product management and user experience. In this session, we will discuss how product management and user experience differ and how they need to collaborate effectively throughout the innovation and product development process.

    Submitted by: Jeff Lash. Jeff is a Research Director at SiriusDecisions, where he…

    30 votes
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  17. Traditional requirements deliverables like MRDs (Market Requirements Documents) and PRDs (Product Requirements Documents) have no place in Agile… right? Or do they? Many teams throw out most “traditional” product management techniques when implementing agile, often to run into problems when it comes to planning, roadmapping, and aligning with other functions like marketing. So are MRDs and PRDs the answer? Or is there another way to have some structure while at the same time getting the benefits of agile? This session will talk about what is different about requirements within an agile environment — what product managers need to stop doing,…

    34 votes
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  18. So, you're the first product manager for your company. Or perhaps the old product manager left the team in shambles. Or perhaps you are working for a manager who doesn't have a defined process.

    In any event - you have to put some boundaries around what Product Management is, how you do what you do, and how you help your organization make appropriate investments, business decisions, and build great products. This interactive session will talk about the types of product management processes, when they are appropriate, and how to sell them in to your organization, and gain consensus around how…

    14 votes
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  19. Managing your product requires the ability to make business investment decisions, but what measures are needed? This presentation will provide an overview market focused measures to quickly identify operational metrics, product performance metrics and marketing execution improvements to achieve product and business goals.

    72 votes
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  20. We've all made rational decisions and forecasts based on individually analyzing the best available data. But there are many other aspects of decision making. This session will examine some of those. When can groups of non-expert individuals beat some of the best experts? What are some of the common biases that cause ordinary people to make decisions differently from those that they "should" make. Can you take advantage of the ways other makes decisions or is this unwarranted manipulation?

    13 votes
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