The Art of the Survey (and interview): why companies often build the wrong products
For some reason, I’m strangely attracted to taking surveys. They seem like a great window into the minds of survey creators.
They may also explain a lot about why companies often build the wrong products.
When done well, surveys can often answer important questions and occasionally provide some real insights.
The Good, the Bad and the Ugly
But, most surveys aren’t very good. They tend to be the creation of either a wandering and curious mind or worse, they are the result of the corporate take-everyone’s ideas process. They also suffer from selection bias, poor completion rates and bad statistical analyses (topics covered elsewhere).
- See more at: http://www.innovationexcellence.com/blog/2014/03/30/the-art-of-the-survey-why-companies-often-build-the-wrong-products/#sthash.DcyWL7Qr.dpuf
This session would focus on how to:
- figure out what question(s) you really want to answer
- get those answered in surveys and interviews
- show your survey takers real respect