We’ll discuss mcommerce and the focus on the mobile web or mobile apps from a user experience perspective. ECommerce and mCommerce solutions require development of the product as the interface between customer and a buying experience, and in most cases it doesn’t matter if there’s really a product behind it. The mobile site is intangible, constantly changing, and delivery is different for the product manager – to the extent there’s incorporation of design simplification, key result focus, and the importance of defining what the true business objectives are. Beyond requirements, user stories, or just a functional site, mCommerce may drives a very different focus.

We’ll look into the how the mCommerce experience needs definition, the business case within the retail spectrum, and challenges in decision making that are somewhat unique to mCommerce – such as executing a mobile first/responsive design solution or enabling a mobile web vs. building an app.

We’ll bring in some mobile stats, a bit of common sense, and apply it to the mCommerce universe – specifically for the retail market. Lastly, we’ll take a look at trends in mobile shopping to see real world application.